Creating a website is only a small part of developing a successful online business. Depending on your industry there are numerous options available to drive customers to your website. We employ a number of techniques from Search Engine Optimisation, Pay Per Click Campaigns and Social Media Advertising to ensure the right traffic is finding your business.
Search Engine Optimisation
To drive instant traffic to your website, Pay Per Click should be the first choice, but for a long-term plan to generate low-cost traffic then search engine optimisation is the perfect strategy.
SEO is at the heart of everything we do at LandingNet
When we first started manipulating SERPs (search engine results pages) back in 1999 we knew the positive impact it would have for our clients online businesses. What we didn’t realise was how it would become the basis of every website that we build.
Search Engine Optimisation methods are constantly changing and here at LandingNet, we dedicate many hours into researching the techniques to ensure that we keep ahead of the game.
Pay Per Click Management
Pay Per Click Management has revolutionised the way companies advertise on the internet, generating instant traffic to your website limited only by the size of your budget. However, go about it the wrong way and you could well be generating the wrong type of traffic which could end up losing you money, rather than seeing a return on your investment.
Catching the right traffic for your business
Too many PPC Management companies out there focus too much on the number of clicks and boast about the traffic that they have generated to your site, but if none of the users engaged in your website the way you were hoping for, then it has been for nothing.
LandingNet will work with you to find out what you’re trying to achieve; whether it’s to complete a transaction, fill out a form, or simply brand awareness. Whatever your end goal, we’ll ensure that we generate traffic that’s valuable to you.
Social Media Marketing
Social media platforms such as Facebook and Twitter have a wealth of information on their users that enable us to place target adverts in front of those that are most likely to interact with them. We can ensure that the campaigns we create will only be displayed to those users that have shown an interest in your niche, or meet a specific requirement (age, gender, interests) that fit your business model.
Conversion Rate Optimisation
You could be getting all the traffic you hoped for to your website, but how are the visitors interacting with what you’re offering? Could sales or enquiries be better? This is where Conversion Rate Optimisation comes into its own.
Here at LandingNet we get geeky on stats. We’ll use A/B split tests – sending half of the traffic to the original page, and half to a slightly modified version – and analyse the results. Simply making a ‘Buy Now’ button a different colour could make all of the difference in gaining you those additional conversions. This is one area where data is king, so if you have relatively low traffic to your website then we may suggest ramping up your advertising spend during the CRO campaign.
Whether you’re just beginning your web development project, or you’re looking to market your fully-fledged website, we’d love to hear from you to discuss how we can work together!