In order to analyse the traffic your website receives, we strongly advise you invest in accurate tracking software. Without it you will simply be guessing as to the accuracy and effectiveness of your online marketing.
As a absolute minimum, LandingNet recommend all websites created are set-up with a Google Analytics account, ensuring you have access to vital data regarding the performance of your website.
We can also install additional market-leading Web Analytics software for additional in-depth data.
- At the very least you need to know:
- Which search terms your customers used?
- Which days and times they visited?
- Who referred them to your website
Understanding how people interact with your website will enable you to improve your website and user experience which in turn will convert your visitors into customers