Search Engine Optimisation
Getting your site the recognition it deserves
To drive instant traffic to your website, Pay Per Click should be the first choice, but for a long-term plan to generate low-cost traffic, search engine optimisation is the perfect strategy.
Search engine optimisation techniques are always changing and the staff at LandingNet dedicate many hours to research techniques, guaranteeing we keep ahead of the game.
The earlier a search engine optimsation consultant can be involved in the creation of a website, the better the results will be.
Areas we will look at:
- Accessibility and Usability
- Ensuring your website can be successfully read by search engines is the first area we will look at. This has the additional benefit of improving usability, as it concentrates on ensuring all the pages in your website can be found.
- Site Architecture
- The “building blocks” of your site, such as navigation links, sitemaps, anchor text and footer tags, are all required to be tailored for search engine optimisation.
- Keyword Strategy
- Here we look at which search terms to target plus detailed analysis of the progress via the various search engine platforms.
- Link Structure
- Having third party websites linking to you, is an important part of optimising your website for search engines.
- Copy Analysis
- The copy, or text, within your site plays a vital role in how your site ranks within the SERPs (Search Engine Ranking Pages)
Once we have evaluated your website, a search engine optimisation plan can be established which outlines the areas that most require development to ensure search engines rank your website favourably.
