Everyone is getting obsessed about Facebook. Aunties, uncles, grandparents and even family pets have their own Facebook profile it seems. It’s easy to see why though, it’s never been easier to arrange an event, circulate a photo or have a good old whinge on your soapbox.
In addition to Facebook, which caters for the masses, there are other more niche social media sites. Bebo has been adopted by the younger generations, whilst MySpace is now predominantly used for music promotion and networking.
LinkedIn is a tool that allows professionals to build up contacts, exchange ideas and find career progression.
Each site receives huge volumes of traffic and this opens up a host of paid advertising options. A more passive approach can be taken though by creating and managing community-based groups to generate interest in a certain industry.
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