SEO Mantra
Google claim there are around 100 factors that make up the algorithm for their natural/organic listings. (aka SERPS - Search Engine Results Pages)
It's a closely guarded secret, but we keep our ears to the ground and pick up bits & pieces of information from time to time.
Here are a few factors that are known to affect the SERPS...
- Keep coding clean and simple
- Site content should be at the top of source code
- Intro or "Splash" pages are not appreciated
- Use text wherever possible, not images
- Build sites in HTML not Flash
- Each page should have nique eta tags, titles and descriptions
- Get plenty of relevant inbound links
- The Sitemap should link to every page
- Ensure an up to date Robots.txt file is available
- Target phrases not words
- Page URL's should also include search terms
- Internal links should also be targetted
- Directory submissions are still valuable
- Continually add new content
- Change links and pages regularly
