Like any business, knowing who your competitors are is vitally important when running a successful online business. Chances are, your competitors are watching you, which means they're tracking your progress and can always be one step ahead.
Consistent website competitor analysis allows you to benchmark your success.
Are you right up there with them? If not, then this is your chance to change that.
At the very least, you need to check Google, MSN and Yahoo for all your major search terms and make a note of those in the top positions. They are likely to be getting a large percentage of the traffic for your industry.
- Even if you know your search engine competitors, do you know:
- Where they advertise?
- Where their traffic comes from?
- Who their affiliates are?
- What their market share is?
- What makes them unique?
- Which services and prodcuts they offer?
These are important questions that can make a world of difference when it comes to gaining competitive advantage in your market.
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