Website Usability Testing

Website Usability Testing means exactly what it says, it is all about testing, testing and more testing.

Users, visitors, customers, clients, punters - call them what you want, they all have different tastes, ideas, approaches and standards when they use your website.

Figuring out what they love and hate about your site is the first step, this can often be achieved by directly asking your customers via feedback forms and questionnaires.

The next step is to trial different page layouts, colours, phrases, images and use split testing to provide realistic data about which combinations provided the best conversion rates. (The results can often be very surprising!)

Visitors to your site need to be able to find what they are looking for within a matter of seconds or they will click away and visit someone elses website and you will loose them as a customer.

By actively testing the usability of your website, you will discover your websites strengths and weaknesses. You can then make the necessary improvements to ensure your website is performs as you expect.

For a one-off fee, starting at 150, Landingnet can provide a Usability Report for your website based on our knowledge, experience and industry research.

Alternatively, Contact Us for details on conducting tests using a pool of internet users that meet your specific customer profile to identify key areas of weakness.