Engaging potential customers via email is nothing new. But done correctly it will generate repeat business, build customer rapport and increase the value of a brand.
On a small scale, email marketing can be done by collecting email addresses from customers and keeping them informed of special offers on a regular basis.
For serious use, there are some fantastic software packages that allow business owners to build full HTML emails using a WYSIWYG editor, store and manage huge lists of contacts and report on the effectiveness of each email.
LandingNet use MailChimp services to ensure the best possible delivery rates, reports and to ensure the latest options for integrating and promoting via social media networks such as Twitter, Facebook and LinkedIn. Join up to see what we mean...