Email Marketing

Engaging potential customers via email is nothing new. But done correctly it will generate repeat business, build customer rapport and increase the value of a brand.

On a small scale, email marketing can be done by collecting email addresses from customers and keeping them informed of special offers on a regular basis.

For serious use, there are some fantastic software packages that allow business owners to build full HTML emails using a WYSIWYG editor, store and manage huge lists of contacts and report on the effectiveness of each email.