Case studies

www.covermyboat.co.uk - Re launch

It's been a tough, but hugely rewarding project for LandingNet as we finally launched the revamped website for Cover My Boat. This boat insurance specialist wanted to relaunch with a bang and needed everything we could muster:

• New brand and logo
• Online quote engine
• Online payment facility
• Branded blog
• Document suite to generate and email policy documents to customers
• Customer management system
• SEO - 1st page rankings for the major boat, marine, dinghy and yacht insurance terms
• Full Pay Per Click coverage.
• The latest detailed tracking software.
• Bespoke report generation

After many meetings with the underwriters we were able to plan, plot, prepare and propose a quote facility from scratch that would offer a clear process but wouldn't be arduous for the customer to complete.

We couldn't have been more pleased with the result. Traffic, enquiries and sales via the web site have now more than doubled and the client has even sent us on our own boat trip as a thank you for all our hardwork!

www.payplan.com

Over the last 3 years LandingNet has worked rigorously with Payplan, one of the leading debt advisory services in the UK, transforming their online turnover from £100,000 to in excess of £5 million.

By building a site with search engine optimisation in mind, which included a well-planned navigation, masses of targeted content and a detailed link building program, Payplan has gained a massive boost in search engine rankings.

Closely supported by a highly effective and constantly revised Pay Per Click campaign, over all the major search platforms, Payplan are now able to control the level of enquiries on a daily basis, which allows them to cater for seasonal fluctuations.

“It has been a pleasure to work with LandingNet over the last few years, their knowledge and hard work has been invaluable to the company and now represents over a third of all our business gained.”

Rachel Duffey, Acquisitions Director. Payplan

www.covermytravels.co.uk

A relative newcomer into the competitive world of travel insurance, Cover My Travels needed to quickly obtain a sizeable market share and develop their brand.

With a newly built website, search engine optimisation techniques would not have had an immediate effect so Pay Per Click was utilised to instantly boost the number of enquiries.

Cover My Travels currently enjoys a conversion rate of around 75% (enquiries to sales) due to an accurately targeted campaign and website tailored to be simple yet informative.

“2006 saw a fantastic 300% increase in sales for Cover My Travels, which is predominantly down to the additional business generated by everyone at LandingNet - many thanks, keep up the good work.”

Simon Linforth, Core Business Manager, PFS Ltd

www.dreamchalet.co.uk

Dream Chalet provide a full service for those looking to purchase a chalet abroad, catering for a wide range of budgets with no fee required from the customer.

Their target audience is very specific and the service they offer is part of a small niche market. After conducting detailed customer profiles, LandingNet were able to pinpoint specific demographics to target. With a large database of properties on the website, many hours were required to ensure that the listings would be beneficial when search engines scanned the site.

All campaigns had to be carefully targeted to the relevant geographical areas where properties were available; otherwise the budget would rapidly disappear in addition to providing clicks that would never convert.

We are developing a new version of Dream Chalet look below for a sneak peak.

“LandingNet have assisted us with ongoing website consultation and greatly improved the number of referrals we have received. We look forward to continuing to work with them in 2007.”

Juliana McLean, Senior Manager for Dream Chalet