Why Understanding Colour Psychology Is Important For Developing A Website Or Building A Brand
What is Colour Psychology
Colour psychology is a science that studies the stimulation level caused by various colours on the moods and emotions of a human being and the influence on our behaviour. Colour Psychology is very useful if applied in professional or personal dealings.
Colour- An Important Determinant of Human Behavior
According to the research that has been conducted by psychologists, every colour is associated with certain emotions and virtues. The sub conscious part of the human mind is perceptive enough to sense the message that comes with every colour and starts acting according to it. Hence colours play a significant role in the way people behave in different surroundings.
Colours And Their Significance
So, unless you read the points below, you would never ever get to know what is it in a particular atmosphere that is motivating you or draining away all your positive energy. Or may be why you feel suddenly charged up with action while other times feel too lazy to work.
Here we have a list of colours that talk to you in their own language and influence your thinking, moods and way of working in an unobtrusive manner.
According to physicists, White is a light, not a colour. However artists and psychologists have a view that white is a colour that comes with the message of peace, purity, simplicity and serenity. White brings the promise of faith and sincerity along with it. This is the reason why white is the colour for every bride who walks down the aisle. If a brand has used white in its brochures, hoardings or website, it gives out a message of pure service with the promise of customer satisfaction and peace.
For a long time, blue has been associated with depth, spirituality and calm. The colour also stands for fairness, mutual respect and friendship. Use blue on your website or on your company’s logo if you wish to communicate to your target audience that your products and services are user friendly and you have undergone a lot of thought processes to understand the consumer psyche. Blue could also convey the message to people that your customer service team is available to help anytime.
You have a product or service that is used for luxury or maybe that helps the users gain an abundant and wholesome experience. Green is a color that symbolizes fertility, life and self respect. If you are using green for your business, you are indirectly telling the customers that you are an established group and are very successful in your industry. The consumers can trust your services and by associating with you they will get a renewed and refreshing experience of life.
Yellow brings the fun quotient along with it. Yellow is used a lot in comedy stores, restaurants and fantasy parks. Yellow signifies cheerfulness, joy, laughter and child like enthusiasm. It is also a symbol of prosperity and all the ‘good things’ in life. If you are targeting the youth for your products or services, it is advisable that you use yellow extensively. Yellow also stimulates appetite, so it would be a perfect color choice for eating places. (Ronald McDonald obviously knows his colour psychology!)
Orange brings creativity, happiness, celebration and exhilaration along with it. According to metaphysicians, orange is the colour of the light that surrounds your sacral chakra, which is the centre of feminine power. This bright color also represents power and ego, so be careful about the portions of its use. If your brand message is enthusiasm and unlimited creativity, this is the colour for you.
This colour is quite self explanatory. The deep tone of red is a clear symbol of passion, desire, love. Red also signifies impatience, urgency, violence, anger and danger. Quite an extremist this color is! If your business has passion written with a capital “P” all over it, then go for the use of red in designing your logo, brochures, hoardings, website and promotional emails and infographics. It is also a way to tell the world that your services are desirable by the audience and you devour your competitors, once active in the market!
Purple is a symbol of royalty, convention, tradition, dignity and status. If your business is entrenched in the conventional, tried and tested and the good old ways, purple is a master colour for you. Your business would portray the image of a dignified company, which has earned a considerable amount of status, has a royal customer base and services and is for people who believe in the same kind of values.
Pink gives out the message of love, romance, creativity, femininity and fantasy. That is why you may have noticed this colour to be the top choice for most of the fashion and lifestyle brands. It is mainly for women, however with the current changing trend, men too are becoming metro sexual and have started opting for lighter and more pastel shades of pink. If your brand is an aspiration for the people and feeds their imagination and fantasies, pink would prove to be extremely useful.
Usually used for religious and prestigious purposes, gold is a colour that comes with the promise of illumination. It also stands for riches, wealth, class and prestige. Use it in your website or any other material if you wish to bring out the class factor in your brand. Golden designs can be suggestive of the worldly success earned by your brand and the classy customer base you have. However, another meaning of golden colour could be that your business brings illumination into the industry you are working in.
Silver represents class, style, elegance and also aloofness at times. Having silver designs on your website could mean that your services are very classy and you do not indulge in cheap marketing gimmicks to promote your business. It could give you a stand offish demeanor, not exhibiting that much warmth, but would also promise impeccable services and quality products.
Bernard Naylor is an Online Manager for CJ Pony Parts – one of the Top Mustang parts and accessories retailers in the world. He also likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation.