What is PageRank?

Google explains:

Traditional search engines rely heavily on how often a word appears on a web page. Google uses PageRank to examine the entire link structure of the web and determine which pages are most important.

It then conducts anchor text matching analysis to determine which pages are relevant to the specific search being conducted.

By combining overall importance and query-specific relevance, Google is able to put the most relevant and reliable results first.

To get good results for the PageRank factor, you need a good internal link structure and links from related pages that point to your site. It’s a simple principle: if page A links to page B, then it is a recommendation from page A to page B.

The quality of the links are vitally important. A link that contains the keyphrase for which you want to rank for in the link text is better than 5 links to a page with the text “click here”. 50 links pointing to one page within your site will lead search engine spiders to believe the page is relevant to the term “Click here”. Which of course it isn’t, therefore, we need to use our target keyphrases in our link text.

If you want a page to rank for the term “Red Apples” then within your site, it is important to have links from other pages with the link text “Red Apples” and to have the term on the actual page. The spiders then know that that page is relevant when someone searches in their engine for “Red Apples”.

The more links containing the term the better. This is why the term “Home” to link back to the index page hold no benefit to the site in terms of telling a spider what the page is about.