12/16/11
What is a QR Code?

Quick Response codes or QR codes as they are better known are popping up everywhere. I’m sure you’ve seen them but what are QR codes?

They are a type of matrix barcode or two dimensional code that was originally used by Toyota to track vehicles through the manufacturing process but they are becoming commonplaceWhat Is A QR Code now due to the increased use of smart phones. You can get free QR code readers from any app store and when you scan these codes the data is revealed. This may well include text and will nearly always contain a link to a website. So rather than trying to remember a URL or go through the painful process of typing it into your phone browser you can scan it and go straight to the site. It is also a great way of sending people to a specific page on your site. Landingnet are advertising in the official Nottingham Forest diary and also the Notts County Cricket Club wallplanner next year both of which have a QR Code on them which you can see on the right. If you scan the code you will note it takes you to www.landingnet.co.uk/sportwise. The code behind that page will then track information about that visitor and then redirect to which ever page you would like the visitor to end up on. If users just typed the url in there is a high chance that they would not bother with the /sportwise part of the url and you wouldn’t be able to track the response from that advert.

They have been around since 1994 but are really taking off now and are used extensively in marketing campaigns in Japan by companies like McDonalds and the UK is now the 7th biggest QR code consumer. I could go into a lot more detail here but don’t want to bore you. For the geeks amongst you, you can fill your boots and learn about QR codes on wikipedia.

So how much do they cost? Absolutely nothing is the answer and they are so simple to create it’s untrue. Have a play with this qr code generator and see for yourself. We are seeing QR codes being used in a lot of innovative ways and with the move from black and white to colour codes it is becoming an art form and in these cases a picture really might be worth a thousand words!qr code artinnovative qr code designcolour qr codeoriginal qr codeqr code made out of M & MsI’m sure you’ll agree they are a lot more interesting than boring old black and white and I particularly like the idea of creating QR codes out of real life objects like the M&M one.

QR codes are here to stay and you will see them used more and more so if you’d like to talk to us about getting an innovative QR code designed or wish to get landing pages that enable you to track different QR codes then feel free to contact us.