02/15/12
The Difference Between Inbound Marketing & Search Engine Marketing

Inbound Marketing is a phrase that is becoming increasingly popular but what exactly is it and how does it differ from phrases such as Search Engine Marketing (SEM), Search Engine Optimisation (SEO) and Pay Per Click (PPC).

The world of Digital Marketing is always changing with buzzwords coming and going all the time. Inbound Marketing in it’s more traditional sense is a marketing strategy based on being found by your prospects as opposed to outbound marketing which is a lot more intrusive – had any cold calls today?!? A definition can be found on Wikipedia.

Search Engine Marketing (SEM) is a method of internet marketing to drive traffic to websites by increasing their visibility in search engines. But even here there are differing opinions on the definition and many people see SEM as being purely concerned with paid advertising such as Google Adwords (PPC) and view it as a separate entity to SEO which is concerned with increasing the organic (free) search engine results. Others see SEM as an umbrella for many forms of marketing relating to search engine visibility including SEO and if we take this stance then SEM can be seen as a subset of Inbound Marketing.

The majority of companies still focus the most attention on outbound marketing but it is becoming less and less effective and you should be switching the balance over to inbound marketing and embrace blogging, social media, videos, webinars and a whole host of other inbound marketing tools.

If you would like to discuss how inbound working can be applied to your business then get in touch for your free inbound marketing consultation.