07/17/09
Microsoft Bing – search with a sting or just bling?

So Microsoft are trying to change the world again with their new search platform Bing. Apparently it isn’t a search engine anymore it is a ‘decision engine’ so is this offering anything new or are they just trying to reinvent the wheel.

Over the years search is not something that Microsoft have done well and I wonder who is more worried – Microsoft on hearing the news that Google will soon be releasing an operating system Chrome OS or Google when they saw Bing.

bing crosbyAt first sight bing has a nice clean interface and I’m sure the use of images will have people setting it to their homepage to see what image they are displaying today, but what is under the hood. Ultimately the success of a search engine is down to the search algorithm and the results it produces which is why Google has such a huge market share (81.22%). Where others put monetisation above results, Google put results above monetisation and stole the market. More recently google have become more and more of a corporate machine and I would suggest that the quality of the search results have suffered leaving the way for other companies to reclaim some of the market share.

I have only just started to use bling and only when I remember to use it, but most of the time I will still type my search into the google toolbar I have installed. Google will be a hard habit to break but the proof is in the eating as they say so why not use this comparison site for a bit, which brings up the results side by side and decide for yourself.

One thing you can be sure of is that anything that keeps Google ‘on their toes’ can only be good for the end user and Microsoft with their huge advertising budget will do that. Microsoft have extensive knowledge in usability and Google have extensive knowledge in search algorithms but the difference between these two is that the first is transparent and the second a closely guarded secret, so whilst microsoft continue to try and make Bing peoples default search engine by its interface and good usability Google will continue to improve their algorithm and then as Microsoft launch new functionality Google will just pick the bits they want and apply them to their search engine.

We also have to ask the question – why Bing? A quick look at the dictionary reveals:

Bing – a heap or pile
Bling – flashy; ostentatious; glitzy

So you decide is Bing just a bing of s***e or just a bit of bling or is it something that can truely challenge Google.

One more dictionary definition for you comes from the urban dictionary.

Enough said I think.