01/30/13
How To Use Twitter To Win New Business

People ask me all the time ‘Does Twitter really work?’ and ‘How can you use Twitter to get new business?’. Well the answer to the first question is a very definite yes and the best way to answer the second question is to tell you about a phone call I have just received which has to be one of the most impressive uses of Social Media I have seen.

Twitter you either love it or hate it

Twitter you either love it or hate it

Unfortunately yesterday our hosting company experienced some serious connectivity issues. I immediately went onto their Facebook page and left a comment and tweeted them and credit where credit is due they responded exceptionally quickly. Something that I hear said a lot is, ‘I don’t want to use Social Media because of the potential for negative feedback’ , to which I’ll always say that to err is human and as long as you don’t ignore the comments and respond in a timely, professional manner then people will see that you have high customer service levels and this will turn that potential negative into a positive.

Although I wasn’t overly impressed with their answer to my tweet the speed of the response especially considering they were in the midst of what I can only imagine must have been total mayhem put them in a positive light. But although this shows good use of Social Media this is not the scenario that impressed me most, but rather the phone call I have just received.

A few months ago a hosting company cold called me. I said I was very happy with my current provider and wasn’t interested in changing unless their service levels dropped but would keep their details on file. Then today the same company rang me up and said that they had seen a tweet from me yesterday about the problems I was experiencing and would now be a good time to go through the services they offer. Presumably they added my twitter account into a pospect list on twitter and then have a search on that list for any tweets with associated hosting keywords.

This is very simple to do and as you can imagine provides you with red hot leads. So if you are among the millions of people taking the scatter gun approach of shouting as loud as you can into the twittersphere to a group of people who are probably only following you in the hope that you follow them back then you should rethink your strategy and start to box clever. I have booked them in for a chat on Friday because not only is the timing right for the chat but they are obviously a company with an impressive grasp of innovative technologies and how to use them. (Update they haven’t tweeted me about this blog and didn’t ring me today – Friday!! But the moral of this tale still holds true.)

twitter boxing How To Use Twitter To Win New Business

Don't take the scatter gun approach - Box clever on Twitter

Now of course I will tweet this blog and I presume they will see it. So if you are watching Big Brother this doesn’t mean I will definitely move but I’m certainly open to listen to what you say and I’ll be waiting to see if you guys tweet me about this (don’t let me down!) and I also wonder if my current providers will pick up on it!?!

Now THAT is how you use Twitter to win new business.

If you want to find out more about Social Media and how you can use it to grow your Business then you can leave a message on our Facebook Page, send me a tweet, connect with me on linkedinemail uscontact us from the site or go proper old skool and ring us on 0115 896 7715.

Now THAT is what I call a call to action!