Google Webmaster Guidelines

How well your website ranks in Google’s search engine depends on many different factors, such as:

  • How competitive is the term you are targeting
  • How old is your website
  • How many links do you have in comparison to your competitors
  • How large is your website
  • How well optimised is it
  • How well is it structured

The list can go on.

If you new to Search engine optimisation and a bit unsure how to go about getting your site listed in the search engine’s (Google inparticular) Google have provided basic guidelines to help you.

Of course, Google are not going to give too much away, all the guidelines do is tell you how Google want you to structure your site in a way that suits them, and in return, they say your website will at least be indexed in their search engine, and will rank. There are never any guarantee’s about the position your website ranks, but it will at least rank somewhere.

So, here are a few do’s and dont’s for you to consider when trying to get your website indexed and ranking in Google.

Design and Content

  • You should try to make every page reachable from at least one static text link
  • Include a Sitemap
  • Create useful unique content
  • Use keyphrases on your site that people are searching for relating to your products
  • Use text instead of images as spiders to not understand the text in images (I’m not actually convinced of this one as they also suggest to make use of ALT text in images which spiders DO understand as far as I’m aware)
  • Check for broken links
  • If you use dynamic URLS such as www.domain.com?1234 be aware that not all search engines spider these URLS
  • Try to not add more than 100 links to an individual page

Basic “Quality” Priniciples

  • Create a site for users not for search engines
  • Don’t trick the spiders by using unethical tactics
  • Don’t submit to link farms

Specific “Quality” guidelines

  • Don’t use hidden text
  • Don’t use cloaking or sneaky directs
  • Don’t spam pages with your keywords
  • Don’t create lots of websites with the same content
  • Don’t use pages to install viruses, trojans or other badware/spamware
  • If your site is an affiliate, ensure your content is unique and add’s value

So there we have it. This is how Google would like you to design and conduct your website. This of course it their guidelines, you website is your own and what you choose to do with it is your business, but if you want to give it a chance to rank in Google and not be pulled up for anything Google doesn’t like, then this is at least a good guideline to go by.