09/26/07
Google AdWords Conversion Optimizer

Google have introduced a new Conversion Optimizer tool for adwords campaigns.

The conversion tool enables you to apply a maximum cost per click for keywords you wish to target in you adwords campaigns and then looks back at your historical data to automatically generate a cost per click on each of your ad campaigns.

In order to accurately predict your conversion rate and optimize your bids, the Conversion Optimizer requires that your campaign currently uses AdWords Conversion Tracking and has at least 300 conversions in the last 30 days. The Conversion Optimizer tries to keep the cost of each conversion below your CPA bid. However, if the actual conversion rate is lower than we predict, your CPA may exceed your CPA bid.

To get started with the Conversion Optimizer, check out Googles how-to instructions in the AdWords Help Center.