03/22/11
Gaining Content With Guest Bloggers

If you have a blog on your site then you are well aware of the importance of keeping it regularly updated with fresh new content, but the big question (especially for smaller businesses that don’t have the resources available) is how can you afford to dedicate the time required to do this?

Simple answer – Allow authors to write a guest post for you.

Known as “Guest Blogging” this can be a win-win situation for both you (the owner of the blog) and the guest author. You’ll get a piece of free and exclusive content for your site, and the author gets their name out into the blogsphere with a link back to their site. Don’t deny the authors a link back to their site – you’ll be taking away their incentive to write for you if you do.

How to find guest bloggers for your site

http://myblogguest.com/ – This service allows both blog owners and authors alike to cut through the chaff of the internet by allowing both to meet through a dedicated service for guest blogging opportunities.

Twitter.com – Hopefully you’ll have been doing some Social Marketing and now have a healthy supply of followers, so announce the fact that you’re giving the opportunity for people to publish guest posts on your site and for them to get in touch.

Write a “Become a guest author” page on your site with a list of subjects you’ll be interested in receiving submissions for, and what the author will get in return. You don’t necessarily need a large subscriber base to your blog for this to be useful, those looking for guest blogging opportunities could find the page in Google.

Ask us! We have contacts to a number of copywriters with their own blogs so they may be interested in appearing as guest author on your site. Let us know and we’ll put it forward to them.

Things to keep in mind

Don’t always assume that you’re going to get exclusive content on your site because the guest author may have approached a number of other blog owners as well as yourself. Due to this, the content that you get may be duplicate content to that posted somewhere else – always check before you publish.

http://www.copyscape.com/ – use this free tool check any content you get to make sure that it hasn’t been posted anywhere else, and for a more in depth check to the originality there is also a premium version available. Probably the best way to explain their service is by showing there video (important bit for receiving content is from 1:27)…

Happy blogging!