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	<title>Search Engine News</title>
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	<pubDate>Mon, 14 Apr 2008 13:53:44 +0000</pubDate>
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		<title>Hold onto your hairpiece - this next one is gonna be fierce!</title>
		<link>http://www.landingnet.co.uk/blog/2008/04/hold-onto-your-hairpiece-this-next-one-is-gonna-be-fierce/</link>
		<comments>http://www.landingnet.co.uk/blog/2008/04/hold-onto-your-hairpiece-this-next-one-is-gonna-be-fierce/#comments</comments>
		<pubDate>Mon, 14 Apr 2008 13:34:13 +0000</pubDate>
		<dc:creator>mattp</dc:creator>
		
		<category><![CDATA[Our World]]></category>

		<guid isPermaLink="false">http://www.landingnet.co.uk/blog/?p=71</guid>
		<description><![CDATA[A recent survey in NMA showed that 23% of businesses fail to update their website content on a regular basis. Guess who&#8217;s also guilty&#8230;.? Yeah - it&#8217;s us! It&#8217;s a fair cop!

But all our wrong-doings will soon be rectified with the launch of our new brand and (brand-new) website!
It&#8217;s taking longer than planned, due to [...]]]></description>
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		<title>Website Accessibility Rules - When will they become regulated?</title>
		<link>http://www.landingnet.co.uk/blog/2008/03/website-accessibility-rules-when-will-they-become-regulated/</link>
		<comments>http://www.landingnet.co.uk/blog/2008/03/website-accessibility-rules-when-will-they-become-regulated/#comments</comments>
		<pubDate>Thu, 27 Mar 2008 10:08:37 +0000</pubDate>
		<dc:creator>mattp</dc:creator>
		
		<category><![CDATA[Web Accessibility]]></category>

		<guid isPermaLink="false">http://www.landingnet.co.uk/blog/?p=62</guid>
		<description><![CDATA[Surely, it&#8217;s only a matter of time until the first high-profile case hits the media?


At present, websites offering full interactivity for those with disabilites are rare.
The UK Disability Discrimation Act (DDA) 2005 offers only a vague statement regarding the obligations of website owners, but it&#8217;s general stance, that anyone with a disability should never be [...]]]></description>
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		<title>Loading&#8230;..&#8221;Hurry Up or Cough Up&#8221; says Google</title>
		<link>http://www.landingnet.co.uk/blog/2008/03/loadinghurry-up-or-cough-up-says-google/</link>
		<comments>http://www.landingnet.co.uk/blog/2008/03/loadinghurry-up-or-cough-up-says-google/#comments</comments>
		<pubDate>Mon, 10 Mar 2008 11:34:21 +0000</pubDate>
		<dc:creator>mattp</dc:creator>
		
		<category><![CDATA[PPC News]]></category>

		<category><![CDATA[Search Engine News]]></category>

		<category><![CDATA[Web News]]></category>

		<guid isPermaLink="false">http://www.landingnet.co.uk/blog/?p=60</guid>
		<description><![CDATA[Adding to the increasing complexity of the AdWords &#8220;Quality Score&#8221; algorithm, Google has announced that page loading times will soon become a key factor.
The intention is that sites runing advert-heavy pages will be penalised in an effort to improve the &#8220;user experience&#8221;. Google claims conversion rates are lower when page loading times are poor, as [...]]]></description>
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		<item>
		<title>Businesses need to bid Smarter NOT Higher!</title>
		<link>http://www.landingnet.co.uk/blog/2008/02/businesses-need-to-bid-smarter-not-higher/</link>
		<comments>http://www.landingnet.co.uk/blog/2008/02/businesses-need-to-bid-smarter-not-higher/#comments</comments>
		<pubDate>Fri, 08 Feb 2008 11:22:05 +0000</pubDate>
		<dc:creator>mattp</dc:creator>
		
		<category><![CDATA[PPC News]]></category>

		<guid isPermaLink="false">http://www.landingnet.co.uk/blog/?p=56</guid>
		<description><![CDATA[As more and more businesses realise the potential of advertising via search engines, the &#8220;bidding war&#8221; on search terms is hotting up.

Increasing bids on paid advertising on Google, MSN and Yahoo may increase your position in the listings, but with systems such as AdWords &#8220;Quality Score&#8221;, the bid is only the tip of the iceberg.
Quality [...]]]></description>
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		<title>Yahoo + Microsoft = a threat for Google?</title>
		<link>http://www.landingnet.co.uk/blog/2008/02/yahoo-microsoft-a-threat-for-google/</link>
		<comments>http://www.landingnet.co.uk/blog/2008/02/yahoo-microsoft-a-threat-for-google/#comments</comments>
		<pubDate>Mon, 04 Feb 2008 13:32:39 +0000</pubDate>
		<dc:creator>mattp</dc:creator>
		
		<category><![CDATA[PPC News]]></category>

		<category><![CDATA[Search Engine News]]></category>

		<category><![CDATA[Web News]]></category>

		<guid isPermaLink="false">http://www.landingnet.co.uk/blog/?p=55</guid>
		<description><![CDATA[The media has been inundated over the last few days with details of the proposed Yahoo buy-out by Microsoft for £23bn.
Google is said to be concerned and wants regulators to oversee the deal, as it would allow one company too much control over email and instant messaging accounts.
Over the last few years, both MSN and [...]]]></description>
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		<title>Google Adsense Video Units</title>
		<link>http://www.landingnet.co.uk/blog/2007/10/google-adsense-video-units/</link>
		<comments>http://www.landingnet.co.uk/blog/2007/10/google-adsense-video-units/#comments</comments>
		<pubDate>Tue, 09 Oct 2007 12:06:23 +0000</pubDate>
		<dc:creator>Nicky</dc:creator>
		
		<category><![CDATA[Search Engine News]]></category>

		<guid isPermaLink="false">http://www.landingnet.co.uk/blog/?p=53</guid>
		<description><![CDATA[Google have introduced video units on Google Adsense.
Google have teamed up with around 100 YouTubers to supply relevant videos for people who have adsense on their site.  
Video units enable AdSense publishers to display videos from several YouTube content partners. The video units are ad-supported, and the ads are relevant to both the video [...]]]></description>
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		<title>Google AdWords Conversion Optimizer</title>
		<link>http://www.landingnet.co.uk/blog/2007/09/google-adwords-conversion-optimizer/</link>
		<comments>http://www.landingnet.co.uk/blog/2007/09/google-adwords-conversion-optimizer/#comments</comments>
		<pubDate>Wed, 26 Sep 2007 11:06:59 +0000</pubDate>
		<dc:creator>Nicky</dc:creator>
		
		<category><![CDATA[PPC News]]></category>

		<guid isPermaLink="false">http://www.landingnet.co.uk/blog/?p=52</guid>
		<description><![CDATA[Google have  introduced a new Conversion Optimizer tool for adwords campaigns.
The conversion tool enables you to apply a maximum cost per click for keywords you wish to target in you adwords campaigns and then looks back at  your historical data to automatically generate a cost per click on each of your ad campaigns.
In [...]]]></description>
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		</item>
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		<title>Google Video</title>
		<link>http://www.landingnet.co.uk/blog/2007/09/google-video/</link>
		<comments>http://www.landingnet.co.uk/blog/2007/09/google-video/#comments</comments>
		<pubDate>Thu, 20 Sep 2007 10:20:39 +0000</pubDate>
		<dc:creator>Nicky</dc:creator>
		
		<category><![CDATA[SEO Tips]]></category>

		<guid isPermaLink="false">http://www.landingnet.co.uk/blog/?p=49</guid>
		<description><![CDATA[Last year, Google introduced &#8216; Google Video Search &#8216; and earlier this year we saw these video&#8217;s appearing in the SERPs (Search Engine Results Pages ).
If you perform a search for &#8216;Michael Jordon&#8217; in Google, you will be presented with results similar to the following screen capture

People can include video on their websites for all [...]]]></description>
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		<title>PPC - Quality Before Cost</title>
		<link>http://www.landingnet.co.uk/blog/2007/08/ppc-quality-before-cost/</link>
		<comments>http://www.landingnet.co.uk/blog/2007/08/ppc-quality-before-cost/#comments</comments>
		<pubDate>Fri, 03 Aug 2007 12:26:36 +0000</pubDate>
		<dc:creator>Nicky</dc:creator>
		
		<category><![CDATA[PPC News]]></category>

		<guid isPermaLink="false">http://www.landingnet.co.uk/blog/?p=46</guid>
		<description><![CDATA[Yahoo has finally joined Google and MSN in the way they list their paid results in their search engines.
When Pay Per Click (PPC) ad&#8217;s were first introduced in the search engines, the guys who were at the top of the listings were the ones who paid most for a click. This restricted people in being [...]]]></description>
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		<item>
		<title>Social Networking</title>
		<link>http://www.landingnet.co.uk/blog/2007/08/social-networking/</link>
		<comments>http://www.landingnet.co.uk/blog/2007/08/social-networking/#comments</comments>
		<pubDate>Wed, 01 Aug 2007 13:40:29 +0000</pubDate>
		<dc:creator>Nicky</dc:creator>
		
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://www.landingnet.co.uk/blog/?p=42</guid>
		<description><![CDATA[User behaviour over the internet is constantly changing as new developments and ideas capture the internet audience. There has been a significant change in user behaviour over the last few years since Social Networking websites have found themselves on the internet. This was particularly evident amongst the mainstream brand and media websites who found themselves [...]]]></description>
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