Why Understanding Colour Psychology Is Important For Developing A Website Or Building A Brand

What is Colour Psychology
Colour psychology is a science that studies the stimulation level caused by various colours on the moods and emotions of a human being and the influence on our behaviour. Colour Psychology is very useful if applied in professional or personal dealings.

Colour- An Important Determinant of Human Behavior

According to the research that has been conducted by psychologists, every colour is associated with certain emotions and virtues. The sub conscious part of the human mind is perceptive enough to sense the message that comes with every colour and starts acting according to it. Hence colours play a significant role in the way people behave in different surroundings.

Colours And Their Significancecolour psychology

So, unless you read the points below, you would never ever get to know what is it in a particular atmosphere that is motivating you or draining away all your positive energy. Or may be why you feel suddenly charged up with action while other times feel too lazy to work.

Here we have a list of colours that talk to you in their own language and influence your thinking, moods and way of working in an unobtrusive manner.

Pure White

According to physicists, White is a light, not a colour. However artists and psychologists have a view that white is a colour that comes with the message of peace, purity, simplicity and serenity. White brings the promise of faith and sincerity along with it. This is the reason why white is the colour for every bride who walks down the aisle. If a brand has used white in its brochures, hoardings or website, it gives out a message of pure service with the promise of customer satisfaction and peace.

Calming Blue

For a long time, blue has been associated with depth, spirituality and calm. The colour also stands for fairness, mutual respect and friendship. Use blue on your website or on your company’s logo if you wish to communicate to your target audience that your products and services are user friendly and you have undergone a lot of thought processes to understand the consumer psyche.  Blue could also convey the message to people that your customer service team is available to help anytime.

Abundant Green

You have a product or service that is used for luxury or maybe that helps the users gain an abundant and wholesome experience. Green is a color that symbolizes fertility, life and self respect. If you are using green for your business, you are indirectly telling the customers that you are an established group and are very successful in your industry. The consumers can trust your services and by associating with you they will get a renewed and refreshing experience of life.

Vivacious Yellow

Yellow brings the fun quotient along with it. Yellow is used a lot in comedy stores, restaurants and fantasy parks. Yellow signifies cheerfulness, joy, laughter and child like enthusiasm. It is also a symbol of prosperity and all the ‘good things’ in life. If you are targeting the youth for your products or services, it is advisable that you use yellow extensively. Yellow also stimulates appetite, so it would be a perfect color choice for eating places. (Ronald McDonald obviously knows his colour psychology!)

Exuberant Orange

Orange brings creativity, happiness, celebration and exhilaration along with it. According to metaphysicians, orange is the colour of the light that surrounds your sacral chakra, which is the centre of feminine power. This bright color also represents power and ego, so be careful about the portions of its use. If your brand message is enthusiasm and unlimited creativity, this is the colour for you.

Passionate Red

This colour is quite self explanatory.  The deep tone of red is a clear symbol of passion, desire, love. Red also signifies impatience, urgency, violence, anger and danger. Quite an extremist this color is! If your business has passion written with a capital “P” all over it, then go for the use of red in designing your logo, brochures, hoardings, website and promotional emails and infographics. It is also a way to tell the world that your services are desirable by the audience and you devour your competitors, once active in the market!

Royal Purple

Purple is a symbol of royalty, convention, tradition, dignity and status. If your business is entrenched in the conventional, tried and tested and the good old ways, purple is a master colour for you. Your business would portray the image of a dignified company, which has earned a considerable amount of status, has a royal customer base and services and is for people who believe in the same kind of values.

Loving Pink

Pink gives out the message of love, romance, creativity, femininity and fantasy. That is why you may have noticed this colour to be the top choice for most of the fashion and lifestyle brands. It is mainly for women, however with the current changing trend, men too are becoming metro sexual and have started opting for lighter and more pastel shades of pink. If your brand is an aspiration for the people and feeds their imagination and fantasies, pink would prove to be extremely useful.

Illuminating Gold

Usually used for religious and prestigious purposes, gold is a colour that comes with the promise of illumination. It also stands for riches, wealth, class and prestige. Use it in your website or any other material if you wish to bring out the class factor in your brand. Golden designs can be suggestive of the worldly success earned by your brand and the classy customer base you have. However, another meaning of golden colour could be that your business brings illumination into the industry you are working in.

Prestigious Silver

Silver represents class, style, elegance and also aloofness at times. Having silver designs on your website could mean that your services are very classy and you do not indulge in cheap marketing gimmicks to promote your business. It could give you a stand offish demeanor, not exhibiting that much warmth, but would also promise impeccable services and quality products.

Author Bio:

Bernard Naylor is an Online Manager for CJ Pony Parts – one of the Top Mustang parts and accessories retailers in the world. He also likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation.

Responsive Web Design

The Problem

With more and more internet users around the world using their mobiles and other portable devices to surf websites, designers and developers of these websites are no longer able to assume that what they create will be viewed specifically and exclusively on average resolution computer monitors.

The Solution

Web designer Ethan Marcotte has come up with the solution to this ever growing problem; Responsive Web Design. Whereas before web designers had to build separate sites for each mobile device, they are now able to build one single site that adapts itself to each of these devices. To read an explanation from the man himself, click here.

Owners of mobile devices expect to be able to access websites just as easily as they do on their PC or laptop and that is driving the demand for responsive web design.

responsive web design for a mobile phone

responsive web design for a standard resolution monitor

The images show an example of a responsively designed website theme. As you can see from the first picture on the right, this is the website as you would see it on your computer or laptop monitor. The second picture on the right is what the website would look like if it is accessed via a mobile device such as a phone or an internet browsing tablet. You can see this in action by looking at these examples on your PC and then resizing the browser window, or try looking at it on a tablet and turning it on it’s side.

Responsive Web design doesn’t only cater to devices with smaller screens as more and more people are browsing the web using widescreen TV’s and by developing the website in this way we can ensure that the usability and visitor experience is as good on a smart phone as it is on a 50 inch monitor.

One of the first key ideas of responsive web design is using something called a fluid grid. In the web design world, using a ‘liquid layout’ when creating a webpage that expands with the page hasn’t been as widespread as creating fixed width layouts. But in recent years, with the ever growing demand in the market for internet tablets, mobile devices and larger monitor screen resolutions there are more and more reasons why using fluid grids is not only easier, but also more beneficial.

In the not too distant future, maybe all websites will be created using responsive web design. You as a user can expect to see this method of web design more and more often, and next time you’re surfing on your tablet or mobile device, you’ll be able to see which websites are created using responsive web design and which are not!

If you would like to talk to us about creating a site for you that will cater for every device that modern technology can throw at it then give us a ring on 0843 289 0120 or send an email to info@landingnet.co.uk

Don’t Get Caught With Your Hand In The Cookie Jar – A Guide To The Cookie Law

cookie monsterYou’ve probably heard a lot about the new cookie law that is due to come in on May 26th 2012. But what exactly does it mean to you and what do you need to do as a website owner to comply with it and what might happen if you don’t?

In 2009 the EU who are responsible for a number of totally crazy directives that don’t seem to benefit anyone passed yet another ridiculous directive regarding cookies. A directive isn’t law but it forces member  states to create their own laws. All the member states were meant to do this by 2011 but this one is so ridiculous that only a couple have complied so there was a stay of execution. It is being brought in to try and protect peoples online privacy by ensuring that when someone visits a website they are aware of how that site collects information about them and allows them to choose whether it happens or not.

What Is A Cookie

Cookies can take a number of forms with the 2 main ones being session cookies and persistant cookies and 92% of websites use them. Session cookies are stored in a computers memory only during that browsing session. They allow the browser to remember details, for instance when you fill in a multi-page form it ensures that the information is carried from one page to another and any preferences that you set are retained. This information is automatically deleted when the browser is closed or is inactive for a certain amount of time. These are essential to our everyday browsing and are the basis of how functionality like shopping carts operate. They have a session ID  and aren’t personally identifiable, they don’t collect information from the users computer and aren’t really of concern regarding privacy.

Persistent or permanent cookies on the other hand are stored on your hard drive by a website and are not deleted when the browser is closed. When you visit a website your actions and preferences are recorded, packaged up into a cookie and then stored on your PC so that when you next visit that site the information can be retrieved and amongst other things they are used to analyse the behaviour of the individual on the website, pages visited, how long they spent on each page and how many times they revisited the site etc. They are usually configured to be retained for long periods of time and it is these cookies that are of concern when it comes to privacy.

Isn’t The Internet A Spooky Place

As you surf the web you may have come across a lot of spooky coincidences. You’re interested in buying a certain car for instance and go and have a look at it on a website. Then over the next few weeks you’ll see an ad for that car pop up all over the place. “Wow that’s spooky”, no it’s not that’s a well placed cookie! Google remarketing allows you to show ads to people who have visited your site across the whole of their display network, which comprises all of the sites where you can buy Google ads such as AdSense, DoubleClick Ad Exchange partners, YouTube, Google Finance, Gmail, Google Maps, and Blogger! An exceptionally powerful advertising medium as I’m sure you’ll agree and if you’ll like to learn more about Google Pay Per Click advertising then drop us a line and we can have a chat.

So What Does This Mean

Not all cookies are of concern but the 2 main areas are for tracking website statistics and for targeted ads. As a website owner you have the following options:

   1. Stop Using Cookies – this is just not practical. Tracking visitor statistics using a package such as Google Analytics is essential for improving your visitors experience on yourkeep calm and don't worry about the cookie law website and the value of your website to your business. It is a ‘win win’ situation and allows you to analyse which pages people are interested in and which they are not and constantly improve your content and asess whether your users are primarily on mobile, tablets, high resolution monitors etc and allow you to fine tune your website to benefit the user. We are just touching on the benefits of analytics to both you and your user and to do away with this information would cause internet development to totally stagnate. If you don’t have analytics on your site then ring us on 0843 289 0120 or email us and we can get it set up straight away.
   2. Ask For Permission – you could do this in a number of ways but they are all intrusive and annoying and guaranteed to put your visitors off your site. We have come a long way since the days of being bombarded by pop ups and do we really want to go down that route again? The ICO who are the office for data protection and freedom of information have a banner at the top of the site asking for your permission to use cookies before you enter the site and a link to another page which displays details of their cookies. But you will notice that even if you don’t tick the checkbox to give your permission you can still navigate through the site! This makes a complete farce of the whole thing – does that mean you can put it in tiny letters tucked away in the footer of your site? So all this leads me to the 3rd option.
   3. Keep Calm  And Carry On – not complying to the law could carry a maximum fine of £500,000 but it is unlikely this will ever be enforced and if it is it will be with a high profile site such as the BBC. I wouldn’t possibly dream of advising you to break the law but feel that most people including myself will ‘sit it out’ and see what happens. In my opinion cookies are an important aspect of the modern day internet that benefits us in so many ways and to be without them would leave us with nothing to dunk in our tea!