11/16/12
B2B Networking With Your Facebook Page

I often hear people say “I can see how a Facebook page can work in a B2C (business to consumer) environment but not in a B2B (business tookus and landingnet business) environment” and have often said it myself. Twitter and LinkedIn are a great way to network with other businesses and business owners so how can you add Facebook into the mix?

Well now you can like and tag other Business pages as your own page rather than your personal profile, complete with separate newsfeed and message inbox.

By ‘liking’ another business’ Page as your business page rather than your personal account you’re creating a relationship with them which you can build on overtime by interacting with their page, commenting on and liking posts etc.

An additional benefit is that Facebook cross promotes other business pages as “Recommended Pages” so if someone has liked your page it shows up on their page!

You can also tag other business’ in your updates. This post with them tagged will show up on their timeline which will gain goodwill from them, build a relationship and strengthens your brand.

So How Do You Do It?how to like facebook pages as a facebook page

To change from your personal Facebook to your business page, go to the arrow next to Home in the upper right hand corner, and find your page in the drop down menu.

You can then browse Facebook as normal, under the persona of your page! You can comment, write status updates, add photos, send messages, like status updates and photos, all under your Business’ name – SIMPLES!

So come on why not give it a go and what better page to test it on than liking our facebook page – and we promise to like you back!

09/21/12
How can using Pinterest benefit you and your business?

Never heard of Pinterest? Let us teach you about this amazing social networking site, that is famous if not for the social networking going on inside the website itself, but how it branded itself and went viral through the internet in a matter of weeks. Pinterest is the fastest site in history to reach 10 million unique visitors per month, and there are even some people claiming to be making over $1000 daily from Pinterest already.

But how can this interenet phenomenon help with marketing my business?

Pinterest can help you broadcast the more fun and creative side of your business. This is particularly helpful if the things you deal with in your business are well…boring! Amusing pictures that relate to your business can help engage your clients and bring in more customers for you. Everyone likes dealing with people that have a good sense of humour!

175640454188499810 cUAdzZuo b How can using Pinterest benefit you and your business?
The main thing is that, like with all social media websites, using Pinterest is definitely not about the hard sell. It’s letting your customers get an insight into what makes your business tick, what inspires you, and your sense of humour.
For better coverage on Pinterest for your business, why not try linking your Twitter and Facebook accounts to your pinterest account? This will help broadcast your social media outlets…through your social media outlets!

Interested?

Sign up here: http://pinterest.com/ and click the ‘Join Pinterest’ button.

Ensure when your signing up that you don’t sign up with your email address, as this is a lengthy process. Sign up using your twitter or facebook account.

Check out LandingNet’s very own Pinterest page here!

02/15/12
The Difference Between Inbound Marketing & Search Engine Marketing

Inbound Marketing is a phrase that is becoming increasingly popular but what exactly is it and how does it differ from phrases such as Search Engine Marketing (SEM), Search Engine Optimisation (SEO) and Pay Per Click (PPC).

The world of Digital Marketing is always changing with buzzwords coming and going all the time. Inbound Marketing in it’s more traditional sense is a marketing strategy based on being found by your prospects as opposed to outbound marketing which is a lot more intrusive – had any cold calls today?!? A definition can be found on Wikipedia.

Search Engine Marketing (SEM) is a method of internet marketing to drive traffic to websites by increasing their visibility in search engines. But even here there are differing opinions on the definition and many people see SEM as being purely concerned with paid advertising such as Google Adwords (PPC) and view it as a separate entity to SEO which is concerned with increasing the organic (free) search engine results. Others see SEM as an umbrella for many forms of marketing relating to search engine visibility including SEO and if we take this stance then SEM can be seen as a subset of Inbound Marketing.

The majority of companies still focus the most attention on outbound marketing but it is becoming less and less effective and you should be switching the balance over to inbound marketing and embrace blogging, social media, videos, webinars and a whole host of other inbound marketing tools.

If you would like to discuss how inbound working can be applied to your business then get in touch for your free inbound marketing consultation.