10/26/12
Google Penguin & The Disavow Tool

broken linkIn April Google released it’s Penguin update. This was aimed at weeding out poor quality links and websites that have over optimised anchor text on the links. This has had far reaching affects both to the owners of the websites that have lost substantial traffic and the SEO industry in general.

We posted a blog in June about how to recover from the Penguin update and one of the most obvious things to do is to remove these poor links but that is easier said than done as by the very nature of these poor links you are unlikely to receive a response to any request to remove these links from the offending sites. So Google have release the disavow tool which can be found in Google Webmaster Tools and allows you to upload a list of URL’s so that any links from there will be discounted in Google’s ranking algorithm.

Good news you may say….. well yes hopefully but we can see immediately how this tool may be open to abuse.

For every action there is an equal and opposite reaction

Google are constantly updating their algorithms with the intention of providing their customers with the best search results possible. But for every tweak they make someone will find a way of exploiting this. Years agoNewtons Cradle when blogs first started to appear Google saw a link from a blog as being very powerful as they were seen as links coming from a site which was somebody’s personal opinion and therefore very relevant. The result of this was that a cottage industry set up with sites where you could go and buy blog posts with a link for specific anchor text on blogs with a Page Rank of your choosing – the higher the Page Rank the higher the cost of the link.

The value of a lot of these sort of links have long been discounted by Google but the Penguin update has pushed things to the next level by ensuring that these links actually poison your site. One of the main concerns about this action by Google is that it opens the door for people to negatively affect the rankings of their competitors by creating sites and creating over optimised links to their competitors sites.

The problem with the disavow tool

So Google have released a tool to help us get rid of those pesky links surely that is a good thing isn’t it? Well apart from the fact that by using this tool it could be seen as an admission of guilt by Google there are a number of other concerns within the industry. Yes you can only use the tool within Webmaster Tools where you are the verified owner of the domain so that prevents other from using the tool to discount your links but it opens the floodgates for sites that have made it easy to get back links to be penalised, web 2.0 sites, forums, blogs with open comments etc and if those sites have been penalised that bad ‘link juice’ with flow through to any sites that have links from them even if they were genuine comments, forum threads etc. It also allows for competitors to build links to their site from a site that you have links from and then disavow them and negatively affect your rankings.Google Disavow Tool

So what should I do?

In terms of your competitors using this tool and the penguin update to negatively affect your site that isn’t something you have a lot of control over and it is Googles lookout to ensure that this issue is kept to a minimum. But if you’ve received bad links warnings, been denied reconsideration or been penguinised then this tool gives you the opportunity to get things back on track, but be careful, use conservatively and only use as a last resort after the normal channels of communication to try and get the links removed have been exhausted.

If you don’t have a Webmaster Tools account which is imperative to running a healthy site, or you would like any help with any of the issues discussed here or  then give us a ring on 0115 896 7715

09/21/12
How can using Pinterest benefit you and your business?

Never heard of Pinterest? Let us teach you about this amazing social networking site, that is famous if not for the social networking going on inside the website itself, but how it branded itself and went viral through the internet in a matter of weeks. Pinterest is the fastest site in history to reach 10 million unique visitors per month, and there are even some people claiming to be making over $1000 daily from Pinterest already.

But how can this interenet phenomenon help with marketing my business?

Pinterest can help you broadcast the more fun and creative side of your business. This is particularly helpful if the things you deal with in your business are well…boring! Amusing pictures that relate to your business can help engage your clients and bring in more customers for you. Everyone likes dealing with people that have a good sense of humour!

175640454188499810 cUAdzZuo b How can using Pinterest benefit you and your business?
The main thing is that, like with all social media websites, using Pinterest is definitely not about the hard sell. It’s letting your customers get an insight into what makes your business tick, what inspires you, and your sense of humour.
For better coverage on Pinterest for your business, why not try linking your Twitter and Facebook accounts to your pinterest account? This will help broadcast your social media outlets…through your social media outlets!

Interested?

Sign up here: http://pinterest.com/ and click the ‘Join Pinterest’ button.

Ensure when your signing up that you don’t sign up with your email address, as this is a lengthy process. Sign up using your twitter or facebook account.

Check out LandingNet’s very own Pinterest page here!

09/06/12
How to recover from Google’s Penguin and Panda Updates

Has your website been pecked by Penguin or pawed by Panda? Here are a few tips on how to get your websites listings back on track. First off, what is Google Penguin and Panda? These are two new algorithms that were introduced in April 2012, and have caused a lot of problems for websites all over the Web.These algorithms put tighter guidelines on the optimization of websites and tweaked a number of methods used for web spam, including keyword stuffing, cloaking, unnatural links and content spinning.

google panda penguin 300x213 How to recover from Googles Penguin and Panda Updates

Contrary to what many of us think (and what it feels like), Google’s aim isn’t to run amuck with algorithm updates and discipline every site until they are the only ones left on the internet. They just yearn for the web to be a better place, and want to provide their users with the best websites for their desired search and they do this by pushing sites who do things right and by the book to the top of the SERPS.

To ensure that your website is not penalized by future algorithms, here is what you can do to help, and what you should avoid:

1. Build up your content

Add a blog that you can update regularly. Have a news section so you can tell your clients what’s new and what’s changing. Any of these ideas are useful and if you can think of any more ways to boost your content, then go for it! Good, rich content will always keep you in Googles good books, but a word of warning, don’t plagarise, it must be unique

2. Make use of Google Analytics and Webmaster tools

These two applications give us an insight into where our websites do best. From which search results give us the most traffic, to the bounce rate of the visitors that arrive on our websites. This is like a look into the belly of the beast, and with Webmaster tools assisting you with your errors; you’ll be well on your way. If you need help setting up analytics or webmaster tools or require some training then please give us a ring on 0115 896 7715.

3. Keep an eye on your keywords

Too much optimisation can definitely be a bad thing. Having too much repetition of a keyword is is counted as spam, so here are a few tweaks you can make to ensure you’re keeping your keywords relevant and organic;

Use relevant pictures on your website, and make sure you’ve filled in their ALT tags. By using relevant images, the ALT tags should include your keywords.

Know what keywords you want to use and incorporate them into your content, not the other way around. This can make your content look suspicious and could result in penalization.

4. Expand your link construction

Back in the day, as soon as everybody found out that using keywords in the anchor text of links and back links reaped huge dividends in where you ranked, they soon rushed to stuff their links with keywords. Stopping keywords stuffing and link spamming is exactly what these two algorithms are designed to do, so try to think of different ways to get your keywords into your links. Why not try using Non-descriptive links? Having links like: “Click here!” “Visit us here!” using an image but with a relevant alt tag are great ways to include your keywords whilst keeping your layout looking natural.

5. Definitely avoid Spamming, Spinning and Cloaking

Cloaking is creating a different version of your website and submitting it to search engines and clients in order to improve rankings. Content spinning is taking one of your already live blog articles, copying it, making a few slight changes and submitting it. This isn’t posting new content and therefore qualifies as trying to play Google’s ranking systems.

If you need help recovering from any of Google recent updates or would like a days training on Search Engine Optimisation/inbound marketing to help increase your business visibility on the web then ring us on 0115 896 7715, email us on hello@landingnet.co.uk or fill out out contact form