04/27/12
Google’s Latest Update Gives the Power Back to the Whitehats

In the last few days, Google has rolled out yet another update to their search algorithm, and it’s one that promises to reward ‘high quality’ websites. The change will reportedly affect just 3% of English language web searches (as opposed to the 10% that the Panda update hit a year or ago), and is designed expressly to weed out so-called ‘spammy’ websites and those that exist to take Black Hat SEO V White Hat SEOadvantage of Google’s ranking system.

Who is affected by the change?

This is great news for honest hard-working webmasters and terrible news for practitioners of blackhat SEO. Even in their post announcing the update, Google’s Matt Cutts gives examples of the types of websites that will be negatively affected – including sites that are stuffed with keywords and others that offer no real value to visitors. The ‘made for Adsense’ sites that you see dotted around the web are the types of websites that will no longer be making an appearance in Google’s index – and that’s great news not only for honest website owners, but also for the people searching – because quality content will once again rise to the top. The new algorithm update applies to all websites regardless of niche or industry, so whether that be a truck insurance company running a logistics site or a fashion blog, the same rules will be in place from now on.

How whitehats will benefit from the update

Google has said time and time again that the very best way to achieve search engine success is to add quality, unique content that people will actually want to read. Every change that Google makes to their algorithm is another step towards this objective, and this update is no exception. Because of the way that Google ranks sites, there has been a large focus on generating huge volumes of backlinks for sites. In fact, all you have to do is hop onto a site like Fiverr to see how many people are selling thousands of backlinks for just a few dollars. The problem lies in the fact that these are almost always spammy backlinks that do nothing but make a site look much worse in Google’s eyes. These lazy and cheap blackhat solutions very often result in being penalised by Google and losing rankings. Whitehat SEO practitioners on the other hand, who work hard to generate real backlinks from other relevant sites, will benefit from a boost in the rankings now that all (or at least some) of the spam has been filtered out.

What does this mean for ongoing SEO efforts?

The message that Google is giving out couldn’t be clearer: if you want to rank highly in their search engine, you need to play by the rules. That means that any SEO effort that has cut corners, either by generating spammy backlinks or using private blog networks (like the now de-indexed BuildMyRank), will be punished (fairly, some would say), whereas ‘genuine’ tactics will be rewarded. All of the sites out there that pay their writers a fair wage to generate quality unique

slash wears a black hat

Slash might be a brilliant guitarist but don't let him near your website with a hat like that!

content should see a benefit from this update. This doesn’t mean that articles can’t still be optimised for search engines; of course they can. It simply means that obviously blackhat tactics like keyword stuffing and spamming backlinks will result in de-indexing. Articles can still be written with a keyword or phrase in mind, and still have the same levels of keyword densities – you just need to be careful to keep within Google’s guidelines and focus on quality, not quantity.

How to avoid being penalised by future algorithm updates

If you’re worried about this update, or about any that Google may implement in the future, you could well benefit from a quality SEO service like the one we offer here at LandingNet. The service is all about employing legitimate SEO tactics that stay firmly in the ‘whitehat’ camp while still achieving the search rankings boost you’re looking for. We’ll make sure that your site stays on Google’s good side. The world of SEO has always been one that changes on a dime, so being on board with a service like ours can help give you the confidence and peace of mind you need to climb the rankings without risking the longevity of your web presence.

02/28/12
Difference Between SEO For Google And SEO For Bing

Google and Bing: The Background

For many years now, Google has been the most popular search engine for people around the world. Bing is one of the most used search engines after Google and is considered to be a rival especially with their partnership with Facebook. Though the popularity of Google is so much that the noun has become synonymous with the verb ‘search’, there is still hope left for Bing. Since the algorithm is different, the techniques used for search engine optimization also vary for Google and Bing.Google Vs Bing SEO

Demographics

The first thing we consider while differentiating between Google and Bing is demographics. Bing is not popular everywhere in the world but its user base is mainly from the USA. Also, Bing users are usually Microsoft customers that use Internet Explorer as their browser with the default search engine as Bing.

Traffic Sources

Both search engines get traffic to their home page in differing ways. Google is a household name and gets a lot of direct traffic that comes from simply typing the website name into the browser address bar. Bing on the other hand, gets as much as 21% of it’s traffic from MSN as opposed to Google traffic which comes from a lot more sources and websites compared to Bing and it doesn’t have dependency on any particular website for its traffic.

The Algorithms

Bing search results are influenced by whether the page is linked to MSN pages or not. If not, it may not show as high on Bing’s SERPs, even if it is more relevant to the search phrase. Google on the other hand has an incredibly complex and advanced algorithm and Google users expect to find impartial information on the site. They like the intelligent Google search engine and are not looking for reference to other sites while using it.

Monetization and Site Credibility

However, if you are looking for paid ads Users using Bing and Yahoo are more likely to click on advertisements and hence if you are looking to implement a paid search campaign, Bing may be a good choice for you. Google tends to collate information from a wider variety of sites like forums and blogs better than Bing, is more intelligent and identifies the relevancy a lot better than Bing which brings back matches that are primarily based on word matching.

These are just a few general observations about the differences between optimisation for Google and Bing and since the search algorithms are constantly being updated you need to spend many hours a week just to keep up with the industry or employ the services of online marketing specialists who are constantly monitoring the trends and changing world of search marketing.

About the author: Alyssa Clarke is a blogger who also happens to be a tech buff. She is always on a look out for latest tech stuff and is currently hunting for some cool Macbook air accessories and an Android PDF reader.

11/09/11
Google Vs Facebook – Clash of the Titans

I’m sure by now you have heard about Google+ and you may well have signed up to it. But it is hard enough trying to keep up with your ever increasing Social Media workload without adding another network into the mix.

Google Vs FacebookWhether or not you should jump in and embrace it is a matter of some debate. Although I have a google plus account I am not investing much time into it at this stage but am trying to keep abreast of the latest developments so that I am well enough informed to make a decision to invest more time in it when I feel the time is right. Let’s face it Google have had their fair share of failures and have touted a whole manner of services as being ‘the next great thing’ – Google Buzz or Google Wave anyone?

Google makes a living out of data but they must have looked at Facebook and been a little bit irritated that the likes of facebook gather a massive amount of marketable data without even trying. People volunteer information about their likes and dislikes, music, films, holidays etc without even being prompted so it is understandable that Google wanted ‘in on the act’.

But Facebook are in an incredibly strong position with 30 million users in the uk alone. One social network is more than enough and most of you reading this are probably using two already, Linkedin and Facebook. There is no way I have the time or the inclination to become embroiled in another so the only way I can envisage moving allegiance to Google is if my current network of friends move with me. I like to keep friends and business acquaintances fairly separate as the tone of my communication with both groups is different. But of course nothing is that cut and dried and there is a definite overlap with some friends being business associates and many business associates becoming friends over time. The way we could look at this is like a venn diagram. Now if only Linkedin and Facebook could be merged together – cue Google+ circles!Google Circles Explanation

Of course you can arrange your friends into groups on Facebook although in my opinion the way that operates is a damn site more clunky than Facebook. Google are trying to combine the best elements of Facebook with the best elements of Twitter to expand your network beyond people people that you physically know as you can on Twitter so you can follow the status updates of people in your industry for instance – cue Facebook subscriptions!

Google have got it all to do and Facebook can ride on the back of their work. When Microsoft rolled out Microsoft Bing, Google were just rubbing their hands. Bing knew they couldn’t compete in the short term on the quality of their search so what they concentrated on were all ‘the bells and whistles’ that would give their customers a better experience. So Google just sat back and integrated any of the nice knew bits from bing that they felt appropriate into their own product.

Facebook are now able to do the same. Their customer base is fairly safe as long as they keep moving so they can now just sit back and cherry pick the Google innovations that they like and integrate them into their own platform.

But you can rest assured that Google will be making Google+ a priority so it isn’t going to fall by the wayside in the near future. They have to make it a priority, with Facebook search being powered by Bing and Facebook being the starter page for so many online sessions (48% of 18 – 34 year olds check facebook as soon as they wake up) Google stand to lose a substantial market share despite the low quality of Bing search results – convenience is everything!

The final problem that Google face in this battle is the fact that Google plus already has and will continue to have SEO benefits. Well surely that is a reason to sign up to Google+ I hear you say. Well on the one hand it is but the biggest problem they face is that it is open to abuse. Within the first few weeks millions of false profiles were set up. They are trying to address this but ultimately a Social Network has to be about real people!

One thing is for sure though. These battles can only be good for us. Facebook can no longer be complacent, they need to listen to what people want and keep innovating. I don’t keep the comments open on this blog at the moment but why not join the conversation on our on our facebook page.