11/21/14
Optimising your Google places page

Google Plus Local Pages1 300x171 Optimising your Google places pageOne of the hardest things about writing a blog around this subject is what do we now call it as Google has combined & rebranded Google Places and Google+ Local as “Google My Business”!

Google places allows for a business or brand to manage or maintain their presence on Google by creating a page which contains all of the information of a business and their services or products. This allows Google to display this data within Google maps but also increase your rankings within local search results. Therefore, by modifying and optimising your page, you will become more relevant within search engine results to potential customers. Depending on the search result, this could get your listing to appear at the top of the first page search with a Google map showing your location, web address and contact number. So how do you optimise your page listing?

First of all, you need to make sure that you insert as much information as possible, including relevant information in the optional fields as well as the required fields will help improve your listing. While inserting this content, you need to make sure that it is all correct and matches that of any other web presence you have, for example – making sure you insert the full address and the same location that is displayed on your website. For details about the services or products that you provide, keywords are essential, using quality, relevant keywords will allow you to be found by potential customers. However, you must avoid misusing these keywords, overuse or ‘keyword stuffing’ could make your Google ranking go down drastically and prevent you from being found.

In addition to keyword rich content, Google also allows photos and videos to be uploaded. Inserting as many high quality, relevant pictures of your business, brand logo and products with quality captions will improve your listing while also increasing customer brand recognition.

Encourage your current and previous customers to review your business via the listing. Not only does this show new customers that you’re a reputable business but allows Google to know that you’re a serious, popular local business which will improve local rankings.

Inserting listings on other local directories using the same information as your Google places listing allows for Google to establish sources of data. The obvious benefits of this would be exposure on other sites but this will also help push your business on the first page search results. It’s important that you keep all of this information current and correct for all directories.

04/17/13
Which Links Can Harm Your Site’s Rankings?

It is an established fact that the prime objective of SEO is to rank your website. To emerge higher in rankings one needs to follow an established procedure. This essentially means that one needs to follow the rules in order to rank higher.

You should adhere to the standard white hat SEO techniques if you wish to come up the ladder. Below are listed some potential techniques that can hurt your rankings.

Building too many back links

A common problem that one encounters is when one tries to build up too many back links too quickly. One must realize that Search Engine Optimization is a gradual process and you should concentrate your efforts onbacklink mistakesproceeding slowly rather than building up links overnight. You will find yourself in a better position if you concentrate on building high quality links over a period rather than rushing through the process.

Paying for low quality spam links

Sometimes people can not overcome the tendency of paying for low quality spam links. You might come across some advertisements that boast of giving you thousands of links and that too for few dollars.If you fall for this misadventure you will end up spamming your website with useless material that is of little worth for you as a business owner. Your website will eventually be penalized and can even be banned for posting spam content. Though having great number of links might look as a bright prospect initially,it can spoil your hard earned reputation. Having a large number of links might sound like a great deal but Google will penalize you for this misadventure and will penalize you harshly.

Links from foreign language websites

Business owners fall for links that are posted on foreign language websites. Pursuing this strategy is worthless and you will be wasting your time if you decide to pursue this approach. These foreign websites at time are phishing websites that can create unnecessary problems for your endeavor. The best approach is to keep away from links that have been published on foreign language websites as this can harm your reputation greatly and can mar your prospects of rising high.

Anchor Text Stuffing

The anchor text refers to the words that actually make up the link. So for instance if you want to get links to your site then it is beneficial for the anchor text to be the keywords you are hoping to rank for i.e. a site like My First Record would hope to be found for keywords like unique birthday present so they would try to develop a link such as the place to find that unique birthday present In the past we tried to build all links like that and the idea of having click here or myfirstrecord was a big No No as a site should be ranking number one for its name anyway and you are certainly not trying to be found for people putting ‘click here’ into a search engine. But this has now all changed just as you can get penalised for keyword stuffing (repeating a keyword too often on a page) you can also be penalised for having an unnatural link portfolio and you should really get a decent spread so if the majority of your inbound links have the same anchor text then you could alert Google so you should look at developing some links with other keywords and even throw in the odd one with ‘click here’, ‘visit site’ & your company name etc.

Stay away from low quality links and realize the true benefit of being a part of the SEO world.

About The Author: Alyssa is a writer/blogger. She loves writing, travelling and reading books. She contributes to Social Cloud.

12/10/12
Google Pay Per Click Farce

For anyone who knows me personally they will be fully aware that I am not adverse to the odd rant about things now and again…. and again and again! I have never really ranted on this blog preferring to shout at inanimate objects,  but after having just had the most ridiculous conversation with someone at Google I felt the need to ‘sound off ‘ into cyberspace.

Coogle Kiss My AssI spoke to a customer recently who wanted to boost their trade a bit on the run up to Christmas so we agreed on a small Pay Per Click campaign. As they have not previously been involved in Google Adwords we agreed a course of action which was for us to set up the campaign and for the client to put £25 into the campaign and we would use one of our Google vouchers which would give them another £75 on top of this. We set up their account put the £25 on from their card and then put the voucher code in. When I looked at the billing screen it just  showed a balance of £25 and not the credit from the voucher but by past experience we know that these can take a few hours to show so I left it and checked again the next day.

When I checked the account again the campaign was up and running with money being spent but still no voucher redemption. I rang Google who informed me that they had changed the way the vouchers work and the extra £75 credit wouldn’t appear until the initial £25 had been exhausted. I was also informed that this could take anywhere up to 5 days after the initial credit had been spent to ‘kick in’!!

rant small Google Pay Per Click Farce This voucher redemption is an automated system so after a mini rant about the fact that the only reason I could see for it operating like this is that they are hoping that if you have a few days without ads appearing that you will put more credit on I realised that of course I’m talking to Google who are a law unto themselves and ultimately this little David didn’t have a cat in hells chance of hitting Goliath between the eyes so I bid them farewell.

I looked at the account again over the weekend and saw that there was 11p left from the original £25 and as the clicks cost a fair bit more than that in this particular industry there had been no activity for the last 2 days so I rang them again to explain that the £75 voucher hadn’t kicked in because there was still a balance of 11p on the account but this meant that the ad wasn’t even appearing!! The lady on the other end of the phone could see that indeed we were at a bit of an impass here but they can’t override the system (which I roughly translated to say wont) and that what I should do is put some more money into the account. I explained that this is not what I agreed with our client and therefore that wasn’t an option and also said that I was running this small campaign in the hope that they would see the benefit of PPC and therefore continue with it long term and put more money into the Google coffers!!

I was then told that my only option now is to add some more keywords to the campaign in order to try and get a click that will cost exactly 11p so that the balance will hit zero and the voucher will be redeemed and even after that it will take anywhere up to 5 days for it to appear and the camapign start running again by which time the client will be struggling to deliver before Christmas on any sales they make. I would value any ones thoughts on this. As you can see we don’t have comments open on this blog at the moment but if you would like to join me in a rant then please comment on this blog link on our facebook page