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	<title>Search Engine News &#187; PPC News</title>
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		<title>How We Do It &#8211; Pay Per Click (PPC) Campaign Management</title>
		<link>http://www.landingnet.co.uk/blog/how-we-do-it-pay-per-click-ppc-campaign-management/</link>
		<comments>http://www.landingnet.co.uk/blog/how-we-do-it-pay-per-click-ppc-campaign-management/#comments</comments>
		<pubDate>Mon, 13 Sep 2010 16:35:21 +0000</pubDate>
		<dc:creator>mattp</dc:creator>
				<category><![CDATA[PPC News]]></category>
		<category><![CDATA[Search Engine News]]></category>

		<guid isPermaLink="false">http://www.landingnet.co.uk/blog/?p=400</guid>
		<description><![CDATA[An Overview of our Pay Per Click Management Process Quick 5-Step Guide Discuss your goals and objectives with us We research potential search terms and analyse the most suitable search engines You provide us with feedback on the suitability of these search terms We create the campaigns and produce the ad copy Constant monitoring, adjustments [...]]]></description>
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		<title>Microsoft and Yahoo! Boohoo for Google?</title>
		<link>http://www.landingnet.co.uk/blog/microsoft-and-yahoo-boohoo-for-google/</link>
		<comments>http://www.landingnet.co.uk/blog/microsoft-and-yahoo-boohoo-for-google/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 16:48:53 +0000</pubDate>
		<dc:creator>Shaun</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[PPC News]]></category>
		<category><![CDATA[Search Engine News]]></category>
		<category><![CDATA[Web News]]></category>
		<category><![CDATA[Algorithmic Search]]></category>
		<category><![CDATA[Bill Gates]]></category>
		<category><![CDATA[Boohoo]]></category>
		<category><![CDATA[Global Search]]></category>
		<category><![CDATA[Jerry Yang]]></category>
		<category><![CDATA[Market Share]]></category>
		<category><![CDATA[Merger]]></category>
		<category><![CDATA[Out Of The Blue]]></category>
		<category><![CDATA[Plan Details]]></category>
		<category><![CDATA[Reuters]]></category>
		<category><![CDATA[Rumours]]></category>
		<category><![CDATA[Search Ads]]></category>
		<category><![CDATA[Search Deal]]></category>
		<category><![CDATA[Search Market]]></category>
		<category><![CDATA[Search Technology]]></category>
		<category><![CDATA[Severance Plan]]></category>
		<category><![CDATA[Superiority]]></category>
		<category><![CDATA[Web Innovation]]></category>
		<category><![CDATA[Yahoo Google]]></category>

		<guid isPermaLink="false">http://landingnet.co.uk/blog/?p=296</guid>
		<description><![CDATA[Today Microsoft and Yahoo! announced that they have completed a 10-year partnership]]></description>
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		<title>Loading&#8230;..&#8221;Hurry Up or Cough Up&#8221; says Google</title>
		<link>http://www.landingnet.co.uk/blog/loadinghurry-up-or-cough-up-says-google/</link>
		<comments>http://www.landingnet.co.uk/blog/loadinghurry-up-or-cough-up-says-google/#comments</comments>
		<pubDate>Mon, 10 Mar 2008 11:34:21 +0000</pubDate>
		<dc:creator>mattp</dc:creator>
				<category><![CDATA[PPC News]]></category>
		<category><![CDATA[Search Engine News]]></category>
		<category><![CDATA[Web News]]></category>

		<guid isPermaLink="false">http://www.landingnet.co.uk/blog/?p=60</guid>
		<description><![CDATA[Adding to the increasing complexity of the AdWords &#8220;Quality Score&#8221; algorithm, Google has announced that page loading times will soon become a key factor. The intention is that sites runing advert-heavy pages will be penalised in an effort to improve the &#8220;user experience&#8221;. Google claims conversion rates are lower when page loading times are poor, [...]]]></description>
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		<title>Businesses need to bid Smarter NOT Higher!</title>
		<link>http://www.landingnet.co.uk/blog/businesses-need-to-bid-smarter-not-higher/</link>
		<comments>http://www.landingnet.co.uk/blog/businesses-need-to-bid-smarter-not-higher/#comments</comments>
		<pubDate>Fri, 08 Feb 2008 11:22:05 +0000</pubDate>
		<dc:creator>mattp</dc:creator>
				<category><![CDATA[PPC News]]></category>

		<guid isPermaLink="false">http://www.landingnet.co.uk/blog/?p=56</guid>
		<description><![CDATA[As more and more businesses realise the potential of advertising via search engines, the &#8220;bidding war&#8221; on search terms is hotting up. Increasing bids on paid advertising on Google, MSN and Yahoo may increase your position in the listings, but with systems such as AdWords &#8220;Quality Score&#8221;, the bid is only the tip of the [...]]]></description>
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		<title>Yahoo + Microsoft = a threat for Google?</title>
		<link>http://www.landingnet.co.uk/blog/yahoo-microsoft-a-threat-for-google/</link>
		<comments>http://www.landingnet.co.uk/blog/yahoo-microsoft-a-threat-for-google/#comments</comments>
		<pubDate>Mon, 04 Feb 2008 13:32:39 +0000</pubDate>
		<dc:creator>mattp</dc:creator>
				<category><![CDATA[PPC News]]></category>
		<category><![CDATA[Search Engine News]]></category>
		<category><![CDATA[Web News]]></category>

		<guid isPermaLink="false">http://www.landingnet.co.uk/blog/?p=55</guid>
		<description><![CDATA[The media has been inundated over the last few days with details of the proposed Yahoo buy-out by Microsoft for Â£23bn. Google is said to be concerned and wants regulators to oversee the deal, as it would allow one company too much control over email and instant messaging accounts. Over the last few years, both [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google AdWords Conversion Optimizer</title>
		<link>http://www.landingnet.co.uk/blog/google-adwords-conversion-optimizer/</link>
		<comments>http://www.landingnet.co.uk/blog/google-adwords-conversion-optimizer/#comments</comments>
		<pubDate>Wed, 26 Sep 2007 11:06:59 +0000</pubDate>
		<dc:creator>Nicky</dc:creator>
				<category><![CDATA[PPC News]]></category>

		<guid isPermaLink="false">http://www.landingnet.co.uk/blog/?p=52</guid>
		<description><![CDATA[Google have introduced a new Conversion Optimizer tool for adwords campaigns. The conversion tool enables you to apply a maximum cost per click for keywords you wish to target in you adwords campaigns and then looks back at your historical data to automatically generate a cost per click on each of your ad campaigns. In [...]]]></description>
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		<title>PPC &#8211; Quality Before Cost</title>
		<link>http://www.landingnet.co.uk/blog/ppc-quality-before-cost/</link>
		<comments>http://www.landingnet.co.uk/blog/ppc-quality-before-cost/#comments</comments>
		<pubDate>Fri, 03 Aug 2007 12:26:36 +0000</pubDate>
		<dc:creator>Nicky</dc:creator>
				<category><![CDATA[PPC News]]></category>

		<guid isPermaLink="false">http://www.landingnet.co.uk/blog/?p=46</guid>
		<description><![CDATA[Yahoo has finally joined Google and MSN in the way they list their paid results in their search engines. When Pay Per Click (PPC) ad&#8217;s were first introduced in the search engines, the guys who were at the top of the listings were the ones who paid most for a click. This restricted people in [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>10 Years of Ad Spend</title>
		<link>http://www.landingnet.co.uk/blog/10-years-of-ad-spend/</link>
		<comments>http://www.landingnet.co.uk/blog/10-years-of-ad-spend/#comments</comments>
		<pubDate>Wed, 06 Jun 2007 13:19:49 +0000</pubDate>
		<dc:creator>Nicky</dc:creator>
				<category><![CDATA[PPC News]]></category>
		<category><![CDATA[Search Engine News]]></category>
		<category><![CDATA[Web News]]></category>

		<guid isPermaLink="false">http://www.landingnet.co.uk/blog/?p=16</guid>
		<description><![CDATA[Revolution Magazine have this month published an article regarding how the digital sector has evolved over the last 10 years. It show&#8217;s that strategies that once worked, may not be relevant in today&#8217;s online Ad spend. Here&#8217;s how things have panned out over the last 10 years: January 1997 &#8211; Banner ad&#8217;s reign supreme Banner [...]]]></description>
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		<title>Online Ad Spend</title>
		<link>http://www.landingnet.co.uk/blog/online-ad-spend/</link>
		<comments>http://www.landingnet.co.uk/blog/online-ad-spend/#comments</comments>
		<pubDate>Thu, 24 May 2007 11:24:19 +0000</pubDate>
		<dc:creator>Nicky</dc:creator>
				<category><![CDATA[PPC News]]></category>

		<guid isPermaLink="false">http://www.landingnet.co.uk/blog/?p=13</guid>
		<description><![CDATA[More and more businesses are recognising the potential of selling their products and services online. Online ad spend grew more than any other UK advertising channel in 2006, according to a report released by the Advertising Association. Online ad spend has risen by 50% , in excess of Â£2bn and now constitutes 10.6% of the [...]]]></description>
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