Google Pay Per Click Farce
For anyone who knows me personally they will be fully aware that I am not adverse to the odd rant about things now and again…. and again and again! I have never really ranted on this blog preferring to shout at inanimate objects, but after having just had the most ridiculous conversation with someone at Google I felt the need to ‘sound off ‘ into cyberspace.
I spoke to a customer recently who wanted to boost their trade a bit on the run up to Christmas so we agreed on a small Pay Per Click campaign. As they have not previously been involved in Google Adwords we agreed a course of action which was for us to set up the campaign and for the client to put £25 into the campaign and we would use one of our Google vouchers which would give them another £75 on top of this. We set up their account put the £25 on from their card and then put the voucher code in. When I looked at the billing screen it just showed a balance of £25 and not the credit from the voucher but by past experience we know that these can take a few hours to show so I left it and checked again the next day.
When I checked the account again the campaign was up and running with money being spent but still no voucher redemption. I rang Google who informed me that they had changed the way the vouchers work and the extra £75 credit wouldn’t appear until the initial £25 had been exhausted. I was also informed that this could take anywhere up to 5 days after the initial credit had been spent to ‘kick in’!!
This voucher redemption is an automated system so after a mini rant about the fact that the only reason I could see for it operating like this is that they are hoping that if you have a few days without ads appearing that you will put more credit on I realised that of course I’m talking to Google who are a law unto themselves and ultimately this little David didn’t have a cat in hells chance of hitting Goliath between the eyes so I bid them farewell.
I looked at the account again over the weekend and saw that there was 11p left from the original £25 and as the clicks cost a fair bit more than that in this particular industry there had been no activity for the last 2 days so I rang them again to explain that the £75 voucher hadn’t kicked in because there was still a balance of 11p on the account but this meant that the ad wasn’t even appearing!! The lady on the other end of the phone could see that indeed we were at a bit of an impass here but they can’t override the system (which I roughly translated to say wont) and that what I should do is put some more money into the account. I explained that this is not what I agreed with our client and therefore that wasn’t an option and also said that I was running this small campaign in the hope that they would see the benefit of PPC and therefore continue with it long term and put more money into the Google coffers!!
I was then told that my only option now is to add some more keywords to the campaign in order to try and get a click that will cost exactly 11p so that the balance will hit zero and the voucher will be redeemed and even after that it will take anywhere up to 5 days for it to appear and the camapign start running again by which time the client will be struggling to deliver before Christmas on any sales they make. I would value any ones thoughts on this. As you can see we don’t have comments open on this blog at the moment but if you would like to join me in a rant then please comment on this blog link on our facebook page