Why Understanding Colour Psychology Is Important For Developing A Website Or Building A Brand

What is Colour Psychology
Colour psychology is a science that studies the stimulation level caused by various colours on the moods and emotions of a human being and the influence on our behaviour. Colour Psychology is very useful if applied in professional or personal dealings.

Colour- An Important Determinant of Human Behavior

According to the research that has been conducted by psychologists, every colour is associated with certain emotions and virtues. The sub conscious part of the human mind is perceptive enough to sense the message that comes with every colour and starts acting according to it. Hence colours play a significant role in the way people behave in different surroundings.

Colours And Their Significancecolour psychology

So, unless you read the points below, you would never ever get to know what is it in a particular atmosphere that is motivating you or draining away all your positive energy. Or may be why you feel suddenly charged up with action while other times feel too lazy to work.

Here we have a list of colours that talk to you in their own language and influence your thinking, moods and way of working in an unobtrusive manner.

Pure White

According to physicists, White is a light, not a colour. However artists and psychologists have a view that white is a colour that comes with the message of peace, purity, simplicity and serenity. White brings the promise of faith and sincerity along with it. This is the reason why white is the colour for every bride who walks down the aisle. If a brand has used white in its brochures, hoardings or website, it gives out a message of pure service with the promise of customer satisfaction and peace.

Calming Blue

For a long time, blue has been associated with depth, spirituality and calm. The colour also stands for fairness, mutual respect and friendship. Use blue on your website or on your company’s logo if you wish to communicate to your target audience that your products and services are user friendly and you have undergone a lot of thought processes to understand the consumer psyche.  Blue could also convey the message to people that your customer service team is available to help anytime.

Abundant Green

You have a product or service that is used for luxury or maybe that helps the users gain an abundant and wholesome experience. Green is a color that symbolizes fertility, life and self respect. If you are using green for your business, you are indirectly telling the customers that you are an established group and are very successful in your industry. The consumers can trust your services and by associating with you they will get a renewed and refreshing experience of life.

Vivacious Yellow

Yellow brings the fun quotient along with it. Yellow is used a lot in comedy stores, restaurants and fantasy parks. Yellow signifies cheerfulness, joy, laughter and child like enthusiasm. It is also a symbol of prosperity and all the ‘good things’ in life. If you are targeting the youth for your products or services, it is advisable that you use yellow extensively. Yellow also stimulates appetite, so it would be a perfect color choice for eating places. (Ronald McDonald obviously knows his colour psychology!)

Exuberant Orange

Orange brings creativity, happiness, celebration and exhilaration along with it. According to metaphysicians, orange is the colour of the light that surrounds your sacral chakra, which is the centre of feminine power. This bright color also represents power and ego, so be careful about the portions of its use. If your brand message is enthusiasm and unlimited creativity, this is the colour for you.

Passionate Red

This colour is quite self explanatory.  The deep tone of red is a clear symbol of passion, desire, love. Red also signifies impatience, urgency, violence, anger and danger. Quite an extremist this color is! If your business has passion written with a capital “P” all over it, then go for the use of red in designing your logo, brochures, hoardings, website and promotional emails and infographics. It is also a way to tell the world that your services are desirable by the audience and you devour your competitors, once active in the market!

Royal Purple

Purple is a symbol of royalty, convention, tradition, dignity and status. If your business is entrenched in the conventional, tried and tested and the good old ways, purple is a master colour for you. Your business would portray the image of a dignified company, which has earned a considerable amount of status, has a royal customer base and services and is for people who believe in the same kind of values.

Loving Pink

Pink gives out the message of love, romance, creativity, femininity and fantasy. That is why you may have noticed this colour to be the top choice for most of the fashion and lifestyle brands. It is mainly for women, however with the current changing trend, men too are becoming metro sexual and have started opting for lighter and more pastel shades of pink. If your brand is an aspiration for the people and feeds their imagination and fantasies, pink would prove to be extremely useful.

Illuminating Gold

Usually used for religious and prestigious purposes, gold is a colour that comes with the promise of illumination. It also stands for riches, wealth, class and prestige. Use it in your website or any other material if you wish to bring out the class factor in your brand. Golden designs can be suggestive of the worldly success earned by your brand and the classy customer base you have. However, another meaning of golden colour could be that your business brings illumination into the industry you are working in.

Prestigious Silver

Silver represents class, style, elegance and also aloofness at times. Having silver designs on your website could mean that your services are very classy and you do not indulge in cheap marketing gimmicks to promote your business. It could give you a stand offish demeanor, not exhibiting that much warmth, but would also promise impeccable services and quality products.

Author Bio:

Bernard Naylor is an Online Manager for CJ Pony Parts – one of the Top Mustang parts and accessories retailers in the world. He also likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation.

10 Ways To Make Google Fall In Love With Your Site

Is your romance with Google’s listings losing its spark? Here are a few ways that are a sure to get the butterflies back!

  1. Engage In Conversation – No one likes someone that’s all talk. Encourage customer feedback, responses, and comments on new projects!
  2. Be eloquent – bad grammar and spelling is a no-no in Google’s books. You want them to notice you? Then you better grab a dictionary (or at least a spell-checker).
  3. Be unique – Create original and fresh content, make yourself stand out. Don’t be a bore!
  4. Don’t be too clingy – We’ve all had the partner that was a little too keen, and just as repeating ‘I Love You’ every 5 minutes gets boring, Google feels this way about Keywords. Don’t keyword stuff your content!hearty1 300x222 10 Ways To Make Google Fall In Love With Your Site
  5. Clean yourself up -  Get rid of all of your dormant links and dodgy link farms.  Everyone loves a well groomed gentleman…
  6. Get connected – use social media networks to spread the word! Google’s a sucker for the popular crowd.
  7. Unlike Cilla, Google doesn’t like blind dates – Consistent and Quality content over time will help Google get to know the real you (and rank you).
  8. Be Spontaneous – Surprise Google with videos, images, slides – don’t be bland.
  9. Be reliable – make sure you update your content regularly. Don’t blurt it all out at once, and then be inactive for a year. Google needs a stable relationship.
  10. Read it from Google themselves – for more tips on how to woo Google, check out their guide to search engine optimisation.

If your love for Google is unrequited then contact us for relationship counselling

How Google Knowledge Graph Can Inspire Content Creation

By now, many of us will be aware of an additional panel of information on the right-hand side of Google’s search engine results pages (SERPs). If you haven’t seen this, then search for ‘Nottingham Castle’ and you’ll see what we mean.Google Knowledge Graph

This is the product of Google’s first foray into so called ‘semantic search’ - Google Knowledge Graph – which has now reached the UK, providing what it hopes will be a string of related information that will answer search queries more exactly in terms of the users’ intended context. In terms of search engine optimisation (SEO), the jury is still out as to how this might affect website rankings, but what is clear is that it could irreversibly change the behaviour of Internet users as more information is found directly from Google’s SERPs. We shall wait and see.

Learn from Google

What can be learnt from this experiment is that Google believes Internet users increasingly want access to information quickly that is both relevant, accurate and within context. If we are to trust Google’s judgement here (and there’s no reason why we shouldn’t – given their success with search), then it just goes to show how important it is to generate unique content and copy for your website, blog and social channels that is equally accurate and relevant for your customers.

Here are 3 key areas in which you can improve your content creation:

1.     Use Google to find direct sources

When writing blogs, articles or longer pieces, make sure that you reference the facts. This can be done by citing the original source of the information, or simply by linking to where the information came from. Passing other people’s work off as your own might earn you temporary respect, but once you’re found out – well, you should know what is likely to happen.

Referencing and citing sources actually has the opposite effect – it generates trust and shows the reader that you’ve spent time to research your work properly. Trust and confidence is what you’re after – so that your readers or customers keep coming back to you time after time again.

The following resources are great for finding source information:

  • Google Books – Search and read books and magazines, many of which are shown in their entirety.
  • Google Scholar – Search for links to scholarly papers on every subject under the sun.

2.     Use specialised search engines and online encyclopaedias

Some search engines already specialise in trying to answer questions. The most well-known is the Wulfram Alpha – the computational knowledge engine which has a free and subscription version (the latter providing additional interactivity and visual depiction of results). Wulfram Alpha

This search engine is excellent for collating statistics for use in content creation. It provides citations to the original sources from where information is collated, which means that you can explore further and find additional detail and information for your content too.

Here’s a search we did by simply typing in London versus Nottingham – this provided us with a comparison of various statistics between the two cities, including population and flight times, for example.

You could also pay to use an encyclopaedia such as the now completely online Encyclopaedia Britannica – a well-known and trusted resource. The cost runs at about £7.60 per month – not bad for access to a reliable source of detailed information. There is also of course the free Wikipedia (which has improved greatly in terms of accuracy over the last few years) and its many sister websites, all specialising in various areas of information and data – for the full list, visit the Wikimedia Foundation website.

3.     Social media and social search

One obvious way to get information and answers is by sharing your questions and research ideas online using social channels. Quora is an excellent example through which professionals and experts pose and answer questions on a huge range of subjects across various industries. Social media and networks are also an excellent way to find out about the latest trends and conversations that could spark you to debate and comment on current issues.

Topsy How Google Knowledge Graph Can Inspire Content CreationThere are various social search engines, such as Topsy or Social Mention that will search across channels for specific queries giving links to the source of a conversation.

If you’re looking for collaborators or experts on a specific subject to help you or contribute to your content creation ideas, then Followerwonk is a great way to search and filter through Twitter users’ biographies.

Further advice

For further advice about SEO and content creation, please feel free to contact Landingnet with your query.