02/16/09
The Truth about all this Twitter-ing Twoddle

Damn it – I gave away our angle in the title again, didn’t I?

Oh well, I’m sorry but it’s true, there’s far too much media hype at the moment surrounding the social media site Twitter. Sure its a contentious issue, with some claiming its the future of online social media, whilst others simply shrug and say “what’s the point?”, one thing is for sure its definitely generating the “Marmite effect” – you either love it or hate it!

Twitter - Love It or Hate It?

Twitter - Love It or Hate It?

But hate is a strong word and there’s certainly some clear benefits for businesses requiring an additional marketing channel to interact with their consumers.

Can you imagine people signing up for Domestos “Tweets”…. new pine fresh ultra strength bog bleach….25p off your next purchase, just use this code….

Aparantly Stephen Fry and MC Hammer both love Twittering away and it has absolutely nothing to do with boosting theirs ego’s on seeing 30,000 people have signed up to be alerted that at 7:15am Stephen completed the Times crossword in less than 3 minutes again and MC Hammer developed a penchant for buttered crumpets (ahem).

Other famous “Twits” include:

But wait, maybe that’s being too cynical?

Communicating with an idol or someone who inspires you is certainly appealing and depending on the brand/company, opting-in to receive information about products and services that you want to hear about – rather than having involuntary adverts rammed down your throat whilst you’re trying to enjoy Emmerdale, that surely makes sense?

I guess that’s the difference between traditional sales methods and modern marketing – rather than trying to force your products/services onto anyone who’ll listen, you embrace those who appreciate your company and open communications as wide as possible

The hype over Twitter has certainly been accelerated by dribbling advertisers, aroused by the huge volumes of people using such services. As of today, 193,826 people are following Stephen Fry’s Twitter account and sales and marketing gurus across the globe are dreaming up ideas and concepts to get adverts or promotions in-front of each and every one of them.

Look how much Facebook was valued at – $15 Billion- yet still it fails to generate a fraction of the prediction. Venture capitalist investment has just topped £34Million and no doubt Twitter will continue to prove useful for celebrities (however minor) to promote their day-to-day activities to fans whilst offering strong online brands the opportunity to interact with devoted consumers, but otherwise it’s nothing more than a way to send a very short message to a large group of people.

10/29/08
Appeal for Richard Branson to launch “V-Bay” to combat Rip-Off eBay

Rip-Off eBay in need of competition

Small businesses across the UK who rely on their eBay sales to trade are being forced into paying higher and higher fees by the auction giant.

Since the beginning of 2008, eBay have increased the Final Value Fee to around 7.5% (that’s £7.50 for selling a £100 item) which is in addition to any listing fees, putting a massive strain on the profit margins of eBay sellers. The increase was carefully hidden by declaring a reduction of listing fees at the same time, but it has failed to pull the wool over the eyes of many seasoned sellers.

ebay fees 2008 on the increase

ebay fees 2008 on the increase

“These increases will help us continue to build a vibrant marketplace by allowing us to invest heavily in technology, marketing and customer support, making it possible for millions of people to discover and use eBay,” an eBay company statement.

When established sellers organised a strike earlier in the year, eBay responded by offering free listings so that those users not striking would make up for the drop in items for sale.

With more and more businesses establishing their own websites to generate custom, e-commerce outside of eBay is likely to rise.

Many online petitions regarding the eBay fee increase have been launched, but response from eBay officials has been unhopeful.

Online auctions of the future

So what can be done to stop the ‘ogre’ that is eBay from destroying the online auction phenomenon?

Well, love him or hate him, we at Landingnet believe that Sir Richard Branson is the man for the job.

Is Richard Branson the man for the job?

Is Richard Branson the man for the job?

Let’s face it, to stand any chance of competing with eBay you will need:

  • A seriously hefty marketing budget
  • High profile celebrity endorsements
  • Top class legal support
  • A vast team of online experts
  • Confidence from the public that you will do a better job.

It’s certainly not an original concept, a quick hunt across the search engines found likeminded concepts:

Richard Branson To Develop Online Auction Site

Alternative to eBay UK

Maybe Theo Paphitis is pondering getting in on the action? Or Peter Jones (not that he has any time to now with all the celebrity endorsements and tv appearances!). Either way, the time is right for an online auction revolution!

Should Virgin Create an Auction Site?

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04/14/08
Hold onto your hairpiece – this next one is gonna be fierce!

A recent survey in NMA showed that 23% of businesses fail to update their website content on a regular basis. Guess who’s also guilty….? Yeah – it’s us! It’s a fair cop!

But all our wrong-doings will soon be rectified with the launch of our new brand and (brand-new) website!

It’s taking longer than planned, due to how hard we are working for our clients and because it’s always impossible to put our projects first.

However, we should have some sneaky peeks available very soon!