Is Google Calendar Secure?

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Chris Pirillo has discovered that if you search for public documents in Googles online calendar, you will be presented with hunderds of unprotected documents which include Google’s registered users login details!

Just a search on Google Calendar in “Search Public Calendars” with the keyword “password” or “login” will instantly reveal results. Not only will you see the information for that particular result, you will also be able to view any events posted by that user in their personal calendar.

Google Calendar is an online contact and time management web application offered freely by Google. It works much the same as Microsoft Outlook, except this is an online version

Whether this could be classed as a security flaw or not is negotiable. An event is made public before anyone can view the information posted, but if nothing else, at least it might make people think twice before sharing information publically that could be considered confidential.

After browsing around Google Calendar, it would seem that people are possibly not fully aware just how much information they are sharing in the public domain.

Using Google Calendar for time management is a good idea, even having the ability to make information public when it makes sense could be classed as resourceful, but when you come across information from a someone in New York which tells you dates and times for when they are on vacation, doctors appointment and when they need to pay their bills kind of makes you think people may not fully aware that this kind of information is availble for anyone to see.

What is PageRank?

Filed Under SEO Tips | Leave a Comment

Google explains:

Traditional search engines rely heavily on how often a word appears on a web page. Google uses PageRank to examine the entire link structure of the web and determine which pages are most important.

It then conducts anchor text matching analysis to determine which pages are relevant to the specific search being conducted.

By combining overall importance and query-specific relevance, Google is able to put the most relevant and reliable results first.

To get good results for the PageRank factor, you need a good internal link structure and links from related pages that point to your site. It’s a simple principle: if page A links to page B, then it is a recommendation from page A to page B.

The quality of the links are vitally important. A link that contains the keyphrase for which you want to rank for in the link text is better than 5 links to a page with the text “click here”. 50 links pointing to one page within your site will lead search engine spiders to believe the page is relevant to the term “Click here”. Which of course it isn’t, therefore, we need to use our target keyphrases in our link text.

If you want a page to rank for the term “Red Apples” then within your site, it is important to have links from other pages with the link text “Red Apples” and to have the term on the actual page. The spiders then know that that page is relevant when someone searches in their engine for “Red Apples”.

The more links containing the term the better. This is why the term “Home” to link back to the index page hold no benefit to the site in terms of telling a spider what the page is about.

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