It’s easy to the think of your “Thank You” pages as being the final resting place of website visitors after a well-executed online marketing strategy, but sadly this isn’t the case.

Actually, I shouldn’t use the word “sadly” as it opens up a whole host of new options for those keen to engage their online customers. Rather than saying thanks and holding the door open for them as they leave your virtual shopping area, we should be focusing on:

• Strengthening the relationship
  

  Don't Let Customers Just Walk Away

• Encouraging them to buy more
• Suggesting they sign up for future offers
• Giving them special treatment
• Pointing them to complimentary services

Think of it as the start of a beautiful friendship! No doubt, you’ve worked darn hard to get them to that stage, so don’t go doing anything that might allow them to stray to a competitor website now.

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Start with a simple Quick-Win of integrating your Social Media accounts – suggest users sign up to your Facebook profile, Twitter profile or connect with your business via LinkedIn for mutually beneficial online business networking opportunities.

Dont ask for loads more personal information so that you can bloat your customer database with little demographics that will never get used but if you can get them to click a button to support your Social Media marketing campaign, then go for it!

No Such Thing As A Free Lunch

But you can give away free PDF guides or Wedinars as a final “Thank You”.

Avoid generic Thank You pages, tailor different customer journeys and purchases to make the customer feel like they have been genuinely assisted through the process.

Remember to try it, test it, improve it and never rest on your laurels (they chafe on the butt-ocks!)

Google are constantly changing their search algorithm ensuring that sites providing the best user experience appear at the top of the organic listings. Good content is key, backed up by relevant and authoritative inbound links. Obviously this is an over simplification and in fact there are at least two hundred boxes that need ticking to give your site every chance of appearing at the top of Google, but up until now site speed has not been one of them.

Google made us aware about a year ago that this metric would be added into their algorithm which was further backed up by them adding site performance into webmaster tools which shows how fast your site is compared to other sites. But they have recently made an official announcement on the Google Webmaster Central Blog that they are now including it in their search ranking algorithm.

There is a link within the site performance section of the webmaster tools to a Mozilla Firefox Plugin called Page Speed. Of course this isn’t the only tool available to measure site speed but it is the one that google are recommending and if you click on the help button it takes you to Googles help page so it would be fair to assume that this has been developed by them and as they are the ones that control the algorithm that this is a good tool for the job.

The loading speed of a site has always been important. In the days of dial up connections it was particularly relevant but with the advent of broadband it has been overlooked to a certain extent. But it should be remembered the speed of connections vary enormously especially between cities and the countryside and as more people are using mobile devices to access the web it is once again of the utmost relevance as anyone will know who has tried to access a slow site in an area without a 3G connection. If you combine this with the fact that the speed of your site may well cause you to drop down the search engine rankings then now is the time to optimise the speed of your website.

So don’t wait until your rankings drop because it will take you months to regain them if at all! If you would like any help with increasing the speed of your site then just contact us and we will be happy to help.

We are now able to offer our Web Design services more easily than ever before to the people of Newark due to our office location based in Fulbeck. Getting here is easy, we’re now just a 10 minute drive away from Newark along the A17 so it is no longer necessary to travel to either Nottingham or Lincoln to get your website built by a professional agency.

Do we only do Web Design?

No we don’t. We can work with you from the ground up in the development of your online business; we can take you from the original design concept, build the site, and then on to promoting your business through Google Adwords advertising (PPC) or through other online marketing strategies.

What about surrounding villages?

Of course, we’re not just targeting ourselves just at Newark; if you’re in the surrounding area then no problem – we can build your website, run your PPC campaigns and still be close enough to keep in regular contact with you.

What type of websites do you build?

Absolutely anything you want and whatever your budget, we’ll have something to match your needs. If you just want a static website with just a couple of pages then that’s fine, we can help. If you’re after a full blown eCommerce site with full content management capability, then we can sit down with you and go through everything you need for us to build a system bespoke to you. See either our portfolio, or our Web Design in Newark page for more information.

How do we get to you?

Easy, either pop NG32 7LD into your sat-nav, or if you’re travelling from Newark town center head towards the A17. You can get to it by either heading up New Beacon Hill through Coddington or crossing over the A1 at the McDonald’s roundabout, and take the A17 signposted to Sleaford. Travel along the A17 for 6 miles, and then take the left turn signposted A607 Fulbeck. At the traffic lights in Leadenham, turn right and the next village along is Fulbeck. About 200 yds after the Hare and Hounds pub (at the bottom of a dip), turn right onto Washdyke Lane. Thats it! You’ve found us!

If you’ve any questions about any other web design services we can offer you in Newark, feel free to get in contact.