It is an established fact that the prime objective of SEO is to rank your website. To emerge higher in rankings one needs to follow an established procedure. This essentially means that one needs to follow the rules in order to rank higher.
You should adhere to the standard white hat SEO techniques if you wish to come up the ladder. Below are listed some potential techniques that can hurt your rankings.
Building too many back links
A common problem that one encounters is when one tries to build up too many back links too quickly. One must realize that Search Engine Optimization is a gradual process and you should concentrate your efforts onproceeding slowly rather than building up links overnight. You will find yourself in a better position if you concentrate on building high quality links over a period rather than rushing through the process.
Paying for low quality spam links
Sometimes people can not overcome the tendency of paying for low quality spam links. You might come across some advertisements that boast of giving you thousands of links and that too for few dollars.If you fall for this misadventure you will end up spamming your website with useless material that is of little worth for you as a business owner. Your website will eventually be penalized and can even be banned for posting spam content. Though having great number of links might look as a bright prospect initially,it can spoil your hard earned reputation. Having a large number of links might sound like a great deal but Google will penalize you for this misadventure and will penalize you harshly.
Links from foreign language websites
Business owners fall for links that are posted on foreign language websites. Pursuing this strategy is worthless and you will be wasting your time if you decide to pursue this approach. These foreign websites at time are phishing websites that can create unnecessary problems for your endeavor. The best approach is to keep away from links that have been published on foreign language websites as this can harm your reputation greatly and can mar your prospects of rising high.
Anchor Text Stuffing
The anchor text refers to the words that actually make up the link. So for instance if you want to get links to your site then it is beneficial for the anchor text to be the keywords you are hoping to rank for i.e. a site like My First Record would hope to be found for keywords like unique birthday present so they would try to develop a link such as the place to find that unique birthday present In the past we tried to build all links like that and the idea of having click here or myfirstrecord was a big No No as a site should be ranking number one for its name anyway and you are certainly not trying to be found for people putting ‘click here’ into a search engine. But this has now all changed just as you can get penalised for keyword stuffing (repeating a keyword too often on a page) you can also be penalised for having an unnatural link portfolio and you should really get a decent spread so if the majority of your inbound links have the same anchor text then you could alert Google so you should look at developing some links with other keywords and even throw in the odd one with ‘click here’, ‘visit site’ & your company name etc.
Stay away from low quality links and realize the true benefit of being a part of the SEO world.
About The Author: Alyssa is a writer/blogger. She loves writing, travelling and reading books. She contributes to Social Cloud.