11/21/14
Optimising your Google places page

Google Plus Local Pages1 300x171 Optimising your Google places pageOne of the hardest things about writing a blog around this subject is what do we now call it as Google has combined & rebranded Google Places and Google+ Local as “Google My Business”!

Google places allows for a business or brand to manage or maintain their presence on Google by creating a page which contains all of the information of a business and their services or products. This allows Google to display this data within Google maps but also increase your rankings within local search results. Therefore, by modifying and optimising your page, you will become more relevant within search engine results to potential customers. Depending on the search result, this could get your listing to appear at the top of the first page search with a Google map showing your location, web address and contact number. So how do you optimise your page listing?

First of all, you need to make sure that you insert as much information as possible, including relevant information in the optional fields as well as the required fields will help improve your listing. While inserting this content, you need to make sure that it is all correct and matches that of any other web presence you have, for example – making sure you insert the full address and the same location that is displayed on your website. For details about the services or products that you provide, keywords are essential, using quality, relevant keywords will allow you to be found by potential customers. However, you must avoid misusing these keywords, overuse or ‘keyword stuffing’ could make your Google ranking go down drastically and prevent you from being found.

In addition to keyword rich content, Google also allows photos and videos to be uploaded. Inserting as many high quality, relevant pictures of your business, brand logo and products with quality captions will improve your listing while also increasing customer brand recognition.

Encourage your current and previous customers to review your business via the listing. Not only does this show new customers that you’re a reputable business but allows Google to know that you’re a serious, popular local business which will improve local rankings.

Inserting listings on other local directories using the same information as your Google places listing allows for Google to establish sources of data. The obvious benefits of this would be exposure on other sites but this will also help push your business on the first page search results. It’s important that you keep all of this information current and correct for all directories.

12/10/13
Why Understanding Colour Psychology Is Important For Developing A Website Or Building A Brand

What is Colour Psychology
Colour psychology is a science that studies the stimulation level caused by various colours on the moods and emotions of a human being and the influence on our behaviour. Colour Psychology is very useful if applied in professional or personal dealings.

Colour- An Important Determinant of Human Behavior

According to the research that has been conducted by psychologists, every colour is associated with certain emotions and virtues. The sub conscious part of the human mind is perceptive enough to sense the message that comes with every colour and starts acting according to it. Hence colours play a significant role in the way people behave in different surroundings.

Colours And Their Significancecolour psychology

So, unless you read the points below, you would never ever get to know what is it in a particular atmosphere that is motivating you or draining away all your positive energy. Or may be why you feel suddenly charged up with action while other times feel too lazy to work.

Here we have a list of colours that talk to you in their own language and influence your thinking, moods and way of working in an unobtrusive manner.

Pure White

According to physicists, White is a light, not a colour. However artists and psychologists have a view that white is a colour that comes with the message of peace, purity, simplicity and serenity. White brings the promise of faith and sincerity along with it. This is the reason why white is the colour for every bride who walks down the aisle. If a brand has used white in its brochures, hoardings or website, it gives out a message of pure service with the promise of customer satisfaction and peace.

Calming Blue

For a long time, blue has been associated with depth, spirituality and calm. The colour also stands for fairness, mutual respect and friendship. Use blue on your website or on your company’s logo if you wish to communicate to your target audience that your products and services are user friendly and you have undergone a lot of thought processes to understand the consumer psyche.  Blue could also convey the message to people that your customer service team is available to help anytime.

Abundant Green

You have a product or service that is used for luxury or maybe that helps the users gain an abundant and wholesome experience. Green is a color that symbolizes fertility, life and self respect. If you are using green for your business, you are indirectly telling the customers that you are an established group and are very successful in your industry. The consumers can trust your services and by associating with you they will get a renewed and refreshing experience of life.

Vivacious Yellow

Yellow brings the fun quotient along with it. Yellow is used a lot in comedy stores, restaurants and fantasy parks. Yellow signifies cheerfulness, joy, laughter and child like enthusiasm. It is also a symbol of prosperity and all the ‘good things’ in life. If you are targeting the youth for your products or services, it is advisable that you use yellow extensively. Yellow also stimulates appetite, so it would be a perfect color choice for eating places. (Ronald McDonald obviously knows his colour psychology!)

Exuberant Orange

Orange brings creativity, happiness, celebration and exhilaration along with it. According to metaphysicians, orange is the colour of the light that surrounds your sacral chakra, which is the centre of feminine power. This bright color also represents power and ego, so be careful about the portions of its use. If your brand message is enthusiasm and unlimited creativity, this is the colour for you.

Passionate Red

This colour is quite self explanatory.  The deep tone of red is a clear symbol of passion, desire, love. Red also signifies impatience, urgency, violence, anger and danger. Quite an extremist this color is! If your business has passion written with a capital “P” all over it, then go for the use of red in designing your logo, brochures, hoardings, website and promotional emails and infographics. It is also a way to tell the world that your services are desirable by the audience and you devour your competitors, once active in the market!

Royal Purple

Purple is a symbol of royalty, convention, tradition, dignity and status. If your business is entrenched in the conventional, tried and tested and the good old ways, purple is a master colour for you. Your business would portray the image of a dignified company, which has earned a considerable amount of status, has a royal customer base and services and is for people who believe in the same kind of values.

Loving Pink

Pink gives out the message of love, romance, creativity, femininity and fantasy. That is why you may have noticed this colour to be the top choice for most of the fashion and lifestyle brands. It is mainly for women, however with the current changing trend, men too are becoming metro sexual and have started opting for lighter and more pastel shades of pink. If your brand is an aspiration for the people and feeds their imagination and fantasies, pink would prove to be extremely useful.

Illuminating Gold

Usually used for religious and prestigious purposes, gold is a colour that comes with the promise of illumination. It also stands for riches, wealth, class and prestige. Use it in your website or any other material if you wish to bring out the class factor in your brand. Golden designs can be suggestive of the worldly success earned by your brand and the classy customer base you have. However, another meaning of golden colour could be that your business brings illumination into the industry you are working in.

Prestigious Silver

Silver represents class, style, elegance and also aloofness at times. Having silver designs on your website could mean that your services are very classy and you do not indulge in cheap marketing gimmicks to promote your business. It could give you a stand offish demeanor, not exhibiting that much warmth, but would also promise impeccable services and quality products.

Author Bio:

Bernard Naylor is an Online Manager for CJ Pony Parts – one of the Top Mustang parts and accessories retailers in the world. He also likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation.

08/08/13
Digital marketing firm LandingNet joins the social media malpractice debate and calls for the ASA to intervene

Channel 4′s recent Dispatches investigation “Celebs, Brands and Fake Fans” exposed how brands are buying social media interactions (  “likes” ) on Facebook and how celebrities are being paid to endorse products on Twitter. The documentary in particular exposed the practice of “click farms” in Bangladesh which involves companies using low-paid workers to develop fake Facebook “likes”, Twitter followers and YouTube views.

social media scams

The practice of celebrities endorsing products and brands on social media was also highlighted, with the Dispatches undercover reporter paying £1,000 to a company called Dynasty Media to entice celebrities to publicise a fake watch. Channel 4’s Dispatches also established links between Coca-Cola and Dhaka-registered Shareyt.com, which acts as a broker to connect companies seeking to boost their profile on Facebook, Twitter, Google+, LinkedIn and YouTube.

Dominic Sterland, Managing Director of Nottingham digital marketing agency LandingNet, points out: “In a week where social media like Twitter and Ask.FM have come under the microscope for ‘troll abuse and bullying’ by individuals, we now discover that commercial abuse of Twitter and Facebook appears to be rife. Channel 4’s Dispatches exposure of the high level of scamming that goes on within social media marketing is a worrying development”.

He continues: “Worshipping false social media gods and idols will only undermine the credibility of the digital marketing industry as a whole and discredits this relatively new online platform. However Channel 4 highlighting how brands can unnaturally grow their online engagement figures and the practices that rogue agencies and celebrities undertake to promote products, will hopefully now put a stop to this malpractice. For blue chip companies, brand integrity and reputation is everything and they will be very keen to put their house in order and distance themselves from any hint of social media impropriety”.

Dominic Sterland adds: “The reality is that commercial social media abuse is almost certainly practiced by a minority of rogue players, but to protect the majority of honest digital marketers, we need a thorough investigation by the Advertising Standards Authority ( ASA ), in order to achieve total transparency”.